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HanesBrands takes actions to navigate Covid-19 pandemic

09 Apr '20
3 min read
Pic: HanesBrands
Pic: HanesBrands

HanesBrands, a marketer of branded everyday basic apparel, has announced that it is taking actions to navigate the global economic environment caused by the Covid-19 pandemic, including limiting discretionary spending, reducing executive pay, managing inventory, leveraging company’s e-commerce business and diversifying production to include face masks.
 
The company has instituted temporary pay cuts for executives and salaried employees, ranging from 10 per cent to 30 per cent, depending on employee level. The company is also ramping up additional production to make more than 320 million FDA-approved all-cotton face masks over the coming weeks that can be used in the efforts to stem the spread of the novel coronavirus that causes Covid-19.
 
“HanesBrands continues to follow a safety-first operating philosophy for the sake of our employees, consumers and partners,” Hanes chief executive officer Gerald W Evans Jr, said in a press release.
 
The company has temporarily closed approximately 1,200 brand stores in the United States, Europe and Australia. After paying these employees full pay for two-plus weeks of the closures, retail store employees have transitioned to furloughed status with continuation of benefits. The company plans to call these full-time and part-time employees back to work as soon as stores can be reopened.
 
In addition to the retail store employees, the company will temporarily furlough approximately 575 other US employees. Furloughed employees receive company-paid healthcare, life insurance and other benefits.
 
Discretionary spending and capital expenditures have been reduced to a critical-needs basis only. The company is managing its inventory levels and has temporarily idled the majority of its production operations with the exception of face mask manufacturing. Distribution centres are operating on a demand-adjusted basis, including serving e-commerce consumers across platforms.
 
“We are taking actions today to ensure we navigate the pandemic for a successful future for all of us,” Evans said. “HanesBrands has a 120-year history of meeting the challenges of difficult economic cycles, including recessions, historic input-cost inflation, and other national and social disruptions. We have a strong and flexible balance sheet with more than $1 billion of cash and a highly skilled workforce. We firmly believe that the strength of our brands, the basic nature of our apparel products, and the flexibility of our company-owned global supply chain positions us well to navigate the current environment and take advantage of the return of more normalised demand patterns to generate long-term growth.”
 
The masks, designed by the company’s product development team to meet technical specifications, including fabric chemistry, were approved by the US Food and Drug Administration. The masks are intended for everyday wear to help mitigate the spread of the novel coronavirus and serve in healthcare settings where N95 respirator masks and surgical masks are not required.

Fibre2Fashion News Desk (JL)

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