US apparel brand US Polo Assn widens partnership with Alpar do Brasil

US Polo Assn, the official brand of the United States Polo Association (USPA), has partnered with Alpar do Brasil, a Brazil-based leader in apparel, footwear, and sporting goods for nearly 25 years. The two entities have signed an exclusive license agreement for US Polo Assn apparel and footwear collections that will launch in Brazil for fall/winter '22. 

 

US Polo Assn, the official brand of the United States Polo Association (USPA), has partnered with Alpar do Brasil, a Brazil-based leader in apparel, footwear, and sporting goods for nearly 25 years. The two entities have signed an exclusive license agreement for US Polo Assn apparel and footwear collections that will launch in Brazil for fall/winter '22.#

Alpar do Brasil, founded in 1997, develops and distributes multinational fashion and sport products for small to major retailers and is the largest distributor of leading brands like Nike, Adidas, Champion, Havaianas and Lacoste in Brazil. US Polo Assn offers apparel for men, women and children, as well as accessories, footwear, sporting goods, travel and home goods in 180 countries worldwide through 1,100 US Polo Assn retail stores, department stores, sporting goods channels, independent retailers and e-commerce. The multi-billion-dollar brand was ranked the 5th largest sports licensor in License Global magazine's 2020 list of "Top 150 Global Licensors."

 

US Polo Assn, the official brand of the United States Polo Association (USPA), has partnered with Alpar do Brasil, a Brazil-based leader in apparel, footwear, and sporting goods for nearly 25 years. The two entities have signed an exclusive license agreement for US Polo Assn apparel and footwear collections that will launch in Brazil for fall/winter '22.#

“We welcome Alpar do Brasil, an industry leader who shares our commitment for bringing the US Polo Assn brand to millions of Brazilian consumers in one of the most important markets in the world,” J Michael Prince, president and CEO of USPA Global Licensing, which manages the multi-billion-dollar, global US Polo Assn brand, said in a press release. “We continue to seek the best and brightest industry leaders around the world to partner with as we look to diversify our product offerings, increase innovation, expand sustainability and reach more global consumers with our sport-inspired, lifestyle products.”

 

US Polo Assn, the official brand of the United States Polo Association (USPA), has partnered with Alpar do Brasil, a Brazil-based leader in apparel, footwear, and sporting goods for nearly 25 years. The two entities have signed an exclusive license agreement for US Polo Assn apparel and footwear collections that will launch in Brazil for fall/winter '22.#

Alpar do Brasil has sales, marketing and distribution offices in Rio Grande do Sul and Sao Paulo. They have a dynamic 250-person sales team that has access to every major segment of Brazil and sell products through both wholesale partners and direct-to-consumer. The company also uses its own proprietary virtual reality (VR) app for footwear.

 

US Polo Assn, the official brand of the United States Polo Association (USPA), has partnered with Alpar do Brasil, a Brazil-based leader in apparel, footwear, and sporting goods for nearly 25 years. The two entities have signed an exclusive license agreement for US Polo Assn apparel and footwear collections that will launch in Brazil for fall/winter '22.#

“As Alpar do Brasil looks to expand our distribution channels across Brazil and increase consumer access to brands, we sought a global, sport-inspired partner that was of the same mindset,” Luis Fernando Petry, president at Alpar do Brasil said. “We are confident that the US Polo Assn brand proposition, its continued growth and strong performance across its segments and global channels, will work well within our portfolio of world class brands.”