Jilly Johnson dons Reger by Janet Reger Christmas campaign

December 07, 2011 - United Kingdom

Retailer releases Christmas lingerie images featuring model in 50’s Debenhams announced Jilly Johnson, 58, as the face of the Reger by Janet Reger Christmas campaign.

It was déjà-vu for Jilly, who was the first ever model cast by the Janet Reger label, way back in the eighties. Over 30 years on, Jilly still looks fabulous.

Debenhams has been pioneering diversity on the high street for the past couple of years, with campaigns which saw disabled models used in national window campaigns, a ban on airbrushing in photography and the use of older models in nationwide marketing activity.

Using Jilly in the Christmas campaign follows in the path of this diversity trail, which most recently saw the launch of ‘The Style List’- an aspirational photography campaign featuring women in their 40’s, 50’s and 60’s.

The Style List ran in stores in autumn 2010 and received an astounding reaction from customers and press, who were delighted to see beautiful, stylish women, whom they could relate to, representing them in photographic materials.

Michelle Dowdall, spokesperson for Debenhams commented: “We are committed to using a variety of models, which are a variety of shapes, sizes and ages in our photography.

“Our customers are buying into a lifestyle which they feel is representative of themselves, their own tastes and of similar ages.”

Aliza Reger added: “I have known Jilly since I was a little girl when I admired her as one of the models for the Janet Reger label.

“We go back decades, but I can honestly say she has barely changed and still looks as lovely as ever!

“It is fantastic to demonstrate to the Reger customer that you can look and feel fabulous in beautiful lingerie no matter what your age.”

Jilly Johnson, face of the campaign added: “As we get older there are certain things that leave us lacking in confidence. No longer do we have taut, concave tummies. I’ve got a bit of a jelly-belly, but I don’t know of a woman at my age who doesn’t!

“I was excited but nervous when Aliza asked me to do the shoot for Debenhams. There is a distinct lack of imagery featuring older, more realistic models in the industry, and Aliza and I wanted to show that you don’t have to be in your twenties to look great in lingerie.

Jilly appears in the Debenhams Reger by Janet Reger 2011 Christmas collection, which hits stores this week.