Virtues 21st , Sep 2009 1:30 PM

Inspired by the Bollywood hits Pakeezah and Umraojaan the bridal collection called “Forever” by Ashish and Viral Parikh for their label Virtues was a splendid line of opulent traditional creations. Designed in soft pastels that moved from ivory, gold, beige, pink, peach and lilac to sea green for the men’s and women’s trousseau offering, the garments were heavily embellished with cutwork, Marodi, vasali and gota work. The luxurious lehengas with churidars, and the multi kalidar kurtas, the very exotic cholis and the lavish dupattas with designs, adapted from ancient carpets, glittered on the catwalk with crystal, sequin, zari, resham and bead embroidery. The striking dramatic collection included a brilliant ivory gold cutwork sleeve top with Benarsi ijar and gota work dupattas, a fabulous gold kedia top with a half length skirt and churidar trouser, jute lehenga with Marodi embroidery cutwork and some interesting sexy cholis. Men’s wear was regal with brocade jackets, and ornate sherwanis.

The “Forever” bridal collection from Virtues was one of the most glittering presentations of the day.