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Ex-president of H&M N America Daniel Kulle Forever 21 CEO
28 Feb '20
2 min read
Daniel Kulle. Pic: Authentic Brands Group
Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, recently announced the appointment of Daniel Kulle as the chief executive officer of America's original fast fashion retailer Forever 21.
Kulle was most recently a strategic advisor to former H&M Group chief executive officer (CEO) Karl-Johan Persson and a steering group member for three new digital start-ups within the H&M Group.
“Daniel is a well-respected, progressive fashion executive, and we are thrilled to welcome him to the team,” said Jamie Salter, founder-chairman and CEO of ABG in a press statement.
Throughout his two-decade-long tenure at H&M, Kulle expanded the Swedish fast fashion retailers’ bricks-and-motor and e-commerce presence in existing and new markets across North America. Under his leadership, H&M North American sales grew from $1 billion to $4 billion annually, and he opened 600 stores as well as developed integrated e-commerce platforms in the United States, Canada and Mexico.
As CEO of Forever 21, Kulle will leverage his vast digital expertise to modernise the brand’s content and social media strategies. He will also work with the brand’s leadership to evolve Forever 21’s sustainability initiatives.
There will be a strategic focus on re-energising core product categories, and integrating those offerings into the Forever 21 shopping experience both in-store and online.
Under Kulle’s leadership, Forever 21 is expected to sharpen its focus on seamless retailing, strengthening its loyalty program, and elevating the in-store journey through unique experiences such as pop-up events and unexpected brand collaborations that continuously surprise and delight customers, said the ABG statement.
Kulle will be relocating from New York to Los Angeles, where he will take the helm at Forever 21’s west coast headquarters.
ABG this month announced the acquisition of Forever 21. ABG and Simon Property Group each own 37.5 per cent, and Brookfield Property Partners owns 25 per cent of the intellectual property and operating businesses.
Kulle was most recently a strategic advisor to former H&M Group chief executive officer (CEO) Karl-Johan Persson and a steering group member for three new digital start-ups within the H&M Group.
“Daniel is a well-respected, progressive fashion executive, and we are thrilled to welcome him to the team,” said Jamie Salter, founder-chairman and CEO of ABG in a press statement.
Throughout his two-decade-long tenure at H&M, Kulle expanded the Swedish fast fashion retailers’ bricks-and-motor and e-commerce presence in existing and new markets across North America. Under his leadership, H&M North American sales grew from $1 billion to $4 billion annually, and he opened 600 stores as well as developed integrated e-commerce platforms in the United States, Canada and Mexico.
As CEO of Forever 21, Kulle will leverage his vast digital expertise to modernise the brand’s content and social media strategies. He will also work with the brand’s leadership to evolve Forever 21’s sustainability initiatives.
There will be a strategic focus on re-energising core product categories, and integrating those offerings into the Forever 21 shopping experience both in-store and online.
Under Kulle’s leadership, Forever 21 is expected to sharpen its focus on seamless retailing, strengthening its loyalty program, and elevating the in-store journey through unique experiences such as pop-up events and unexpected brand collaborations that continuously surprise and delight customers, said the ABG statement.
Kulle will be relocating from New York to Los Angeles, where he will take the helm at Forever 21’s west coast headquarters.
ABG this month announced the acquisition of Forever 21. ABG and Simon Property Group each own 37.5 per cent, and Brookfield Property Partners owns 25 per cent of the intellectual property and operating businesses.
Fibre2Fashion News Desk (DS)
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