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US apparel retailers AEO & URW to open new Aerie stores across US
24 Mar '21
3 min read
Pic: American Eagle Outfitters
American Eagle Outfitters (AEO), a leading global specialty retailer, and real estate company, Unibail-Rodamco-Westfield (URW), have announced that the companies have signed leases for seven new Aerie stores and two adjacent standalone OFFL/NE by Aerie locations, opening in the second half of 2021 at URW’s flagship shopping destinations in the US.
The new Aerie stores will open in Westfield Garden State Plaza in Paramus, Westfield Montgomery in Bethesda, Westfield Old Orchard in Skokie, Westfield Plaza Bonita in National City, Westfield Southcenter in Seattle, Westfield South Shore in Bay Shore, and Westfield Valley Fair in San Jose. The locations at Garden State Plaza and Montgomery will also feature adjacent storefronts featuring OFFL/NE by Aerie, the new sub-brand offering a complete collection of activewear and accessories built for Real movement and Real comfort, launched in July 2020, according to a media statement by URW.
The announcement follows a variety of new lease signings and store openings within URW’s US portfolio, including Chanel Beauty at Westfield UTC in San Diego; Christian Louboutin, Gentle Monster, Lady M Cakes, Polestar, Psycho Bunny and Reiss at Westfield Valley Fair in San Jose; Gansevoort Market at Westfield World Trade Centre in New York; Golden Goose and a Salvatore Ferragamo expansion deal at Westfield Topanga in Los Angeles; Under Armour at Westfield Annapolis in Maryland; and Urban Outfitters deals at Westfield Annapolis, Westfield Southcenter, and Westfield Valencia in Los Angeles, URW said.
“At AEO, stores are a powerful tool for our omni-channel business and continue to be important for our brands. Our approach to store openings is based on a deep understanding of customer and market potential. Future expansion in the Westfield Portfolio is based on achieving that potential and our core belief in engaging and serving new customers for both Aerie and the OFFL/NE by Aerie sub-brand,” Andrew McLean, chief commercial officer at AEO, said in a press release.
“We are proud to continue our relationship with AEO, especially as it embarks on a new strategy for its brands and its physical retail footprint. At URW, we have been focused over the last several years on ensuring we have the best assets in the best markets. That effort is now paying off, as we see really dynamic interest in our destinations as retailers hone their brick-and-mortar portfolio to focus on the most important locations,” Colin Shaughnessy, executive vice president, US leasing at URW said.
The new Aerie stores will open in Westfield Garden State Plaza in Paramus, Westfield Montgomery in Bethesda, Westfield Old Orchard in Skokie, Westfield Plaza Bonita in National City, Westfield Southcenter in Seattle, Westfield South Shore in Bay Shore, and Westfield Valley Fair in San Jose. The locations at Garden State Plaza and Montgomery will also feature adjacent storefronts featuring OFFL/NE by Aerie, the new sub-brand offering a complete collection of activewear and accessories built for Real movement and Real comfort, launched in July 2020, according to a media statement by URW.
The announcement follows a variety of new lease signings and store openings within URW’s US portfolio, including Chanel Beauty at Westfield UTC in San Diego; Christian Louboutin, Gentle Monster, Lady M Cakes, Polestar, Psycho Bunny and Reiss at Westfield Valley Fair in San Jose; Gansevoort Market at Westfield World Trade Centre in New York; Golden Goose and a Salvatore Ferragamo expansion deal at Westfield Topanga in Los Angeles; Under Armour at Westfield Annapolis in Maryland; and Urban Outfitters deals at Westfield Annapolis, Westfield Southcenter, and Westfield Valencia in Los Angeles, URW said.
“At AEO, stores are a powerful tool for our omni-channel business and continue to be important for our brands. Our approach to store openings is based on a deep understanding of customer and market potential. Future expansion in the Westfield Portfolio is based on achieving that potential and our core belief in engaging and serving new customers for both Aerie and the OFFL/NE by Aerie sub-brand,” Andrew McLean, chief commercial officer at AEO, said in a press release.
“We are proud to continue our relationship with AEO, especially as it embarks on a new strategy for its brands and its physical retail footprint. At URW, we have been focused over the last several years on ensuring we have the best assets in the best markets. That effort is now paying off, as we see really dynamic interest in our destinations as retailers hone their brick-and-mortar portfolio to focus on the most important locations,” Colin Shaughnessy, executive vice president, US leasing at URW said.
Fibre2Fashion News Desk (GK)
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