Esprit exclusively launches collection on Myntra

Esprit's casual wear range offers apparel for both men and women on the platform. With clothing like roomy tops, sweatshirts, wide trousers, slim skirts, jackets, T-shirts, shorts, coats, creatively coarse sweaters and uncomplicated-in-cut blazers, the brand offers an expansive choice for shoppers.

“Esprit is a truly international fashion brand with global appeal and a brand ethos that exemplifies comfortable fashion. It gives us great pride to forge an exclusive association with Esprit as part of our focused endeavor in making Myntra the de-facto destination for International fashion in India,” said Gunjan Soni, CMO and head international brands business, Myntra.

“Esprit has built strong brand equity among shoppers in India over the years as they have come to appreciate the comfortable, high-quality fashion that we celebrate. With the exponential growth of the online shopping medium and the expansive market of India, it was imperative that we work with the segment leader in taking our brand development to the next level,” said Guillaume Thery, general manager Asia-Pacific, Esprit.

“Myntra was the obvious partner of choice given their unparalleled understanding of the online fashion landscape and their ability to partner and develop strategies that complement our business imperatives for the region,” added Thery.

The partnership is a major step for Esprit towards setting up an omnichannel approach in India (KD)

Fibre2Fashion News Desk – India