Myntra integrating private label brands with Jabong

20 Dec '16

1 min read

Barely five months after it bought out rival online fashion retailer Jabong, Myntra is now integrating its private label business with that of Jabong, to provide a boost to the private label business of Jabong. The entire portfolio of private labels available on Myntra, also a major online fashion retailer, will be made available to shoppers on Jabong.

According to a leading daily, the private label business accounts for around 20 per cent of revenues at Myntra, while it is just between 2 and 3 per cent at Jabong. The integration is expected to provide a boost to the private label business of Jabong.

“Myntra manages 12 private label brands, of which Roadster and All About You, have already been made available on Jabong, with another brand HRX scheduled to be launched on Jabong next month. The rest of the Myntra private brands will migrate to Jabong, once the business gains traction at Jabong,” Jabong’s chief business officer Rahul Taneja was quoted by the daily as saying.

As per Taneja, the focus on private labels is expected to boost margins at Jabong, while also help cutting down its losses. (AR)

Fibre2Fashion News Desk – India

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