New York-based UNTUCKit announces entry into UK market

01 Nov '19

1 min read

Pic: PRNewsfoto/UNTUCKit

New York-based retail brand UNTUCKit recently announced the brand's upcoming launch in the United Kingdom with two retail stores in London. The new stores will open on November 6 Covent Garden and Westfield London, and will coincide with the launch of UNTUCKit's new UK e-commerce experience and product fulfillment centre based in Manchester.

Creator of the original Untucked shirt, UNTUCKit's new stores will carry a selection of its men's apparel and offer whiskey tastings to complement the customer shopping experience.

UNTUCKit currently has 80 retail locations across North America and plans for additional physical locations across Europe in the coming years, according to a company press release.

In addition to the store openings, UNTUCKit has also welcomed a new friend of the brand in the UK, Kevin De Bruyne, Belgian professional footballer for Premier League Club Manchester City and the Belgian national team. Kevin will appear in select UNTUCKit marketing campaigns in stores and across digital platforms in England.

Created in 2011 by founder Chris Riccobono and chief executive officer Aaron Sanandres, UNTUCKit has given men a seamless way to look sharp and feel casual by creating shirts designed specifically to be worn untucked.

Fibre2Fashion News Desk (DS)

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