Home / Knowledge / News / Retail/Online Store / Sri Lanka's Ranjanas diversifies beyond sarees
Sri Lanka's Ranjanas diversifies beyond sarees
08
Dec '11
Sri Lanka based Ranjanas (Pvt) Ltd has diversified beyond its specialization in sarees and bridal wear by opening a mega outlet 7 Stories in Wellawatte, a suburb of Colombo.

The company has invested LKR 600 million for its new 7 Stories outlet. Going beyond the company's traditional value family store concept, the new outlet would serve as a destination that provides complete family solution, with collection to lure all members of a family.

While the six decade old Ranjanas store in Pettah will remain the main store, the new 7 Stories mega store would cater to elite high-end customers.

Intending to be a trend-setter, Ranjanas will present the domestic buyers with high-end fashion designs through its new outlet and is already in talks with Indian designers for designing entire range of exclusive fashion wear to cater to needs of a family.

More than 50 brand assortments like 109 degrees F, AND, Color Plus, Louise Phillippe, Van Heusen, Ethos, Montblanc, Chemistry, Rayban, Anita Dongre, Adidas, Vogue, Spikar and Crocodile are all being displayed at the new 7 Stories outlet.

The new outlet would serve the needs of different segments, with each storey allocated for a different category of consumers, with higher focus being attached to teen segment.

Ranjanas would eye the forthcoming Christmas season for enhancing sales and will also float promotional offers like offering loyalty cards to long-standing customers, so as to benefit them more. The firm's marketing strategy is not only focused on product offering but also covers a service attribute.

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 26th May 2016

PM expects Parliament to pass GST bill this year

Prime Minister Narendra Modi expects Parliament to pass the...

Apparel/Garments | On 26th May 2016

Bangladesh garment exports up 10% in July-April

Continuing the steady growth witnessed over the past few months,...

Textiles | On 26th May 2016

Spun yarn production growth in FY16 slowest in 4 years

India’s cotton yarn production grew by 2 per cent to 4,136 million kg ...

Interviews View All

Vasanth Kumar
Max Fashion India

What is the size of the apparel retail segment? How would you describe the ...

Priyanka
Studio Priyanka Rajiv

To which countries does India export majority of its hand-embroidered...

Nuno Venda
ROQ

What are the key trends and innovations in textile printing? From which...

Larry L Kinn
Suominen Corporation

<b><i>Larry L Kinn, Senior Vice President - Operations Americas of...

Mohammad Hassan
Biax Fiberfilm

<b><i>About one in every 20 patients picks up an infection while...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search