Home / Knowledge / News / Retail/Online Store / Opening of Lorna Jane's second Californian store
Opening of Lorna Jane's second Californian store
15
May '12
Lorna Jane, the premier activewear brand for women, is following the success of its debut US boutique in Malibu's prestigious Lumber Yard with the opening of its second Californian store, located in Marina del Rey, this month.

The waterfront lifestyle of the Marina del Rey area offers an abundance of outdoor and recreational activities, making it an ideal location for Lorna Jane's second store.

Founder and chief creative officer Lorna Jane Clarkson said the location aligns with the brands aim to encourage all women to live actively.

"We are very excited to have found the location of our second store in California," said Ms Clarkson.

"Bill, my husband and Lorna Jane CEO, and I have visited Marina del Rey many times on our trips to the US and have always enjoyed the active lifestyle there.

"The brand and my own personal philosophy, Move Nourish Believe, resonates with the healthy and vibrant nature, and we hope the women in the area will embrace Lorna Jane and love what we have to offer," she said.

Lorna Jane clothing is designed to support all areas of your active life from the gym to dance classes, outdoor exercise, swimming, running, yoga and Pilates, or cycling.

The Marina del Rey store will carry the full Lorna Jane collections of up to 100 new pieces each month, including the brand's exclusive and sought after luxury LJBlack line, as well as Little Miss Lorna Jane pieces for children.

Spanning 1200sqft, larger than its sister store in Malibu, the store is situated next to a Starbucks and a Menocino Farms outlet. The fit-out compliments the long and narrow floor plan, creating an inviting and welcoming space within which to shop.

The decor is representative of a classic Australian Lorna Jane store so that the culture and history of the brand can be conveyed to the US customer.

The walls are whitewashed, complemented by timber floors, and soft furnishings. Inspirational sayings and inspiring images greet you as you enter and the colour scheme is warm and uses neutral tones.

Lorna Jane is renowned for its community stores which build relationships with local customers. Marina del Rey is a smaller neighbourhood shopping mall and the store will aim to engage with the local audience in order to become a part of the community.

Lorna Jane entered the US market in March 2012 and hopes to further expand the brand within the California state. A third flagship store is scheduled to open in June in Santa Monica, and an online retail store will launch later this year.

One of Lorna Jane's top Australian sales managers will move over to California to manage the Marina del Rey launch.

Lorna Jane


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

Maharashtra’s new textile policy to privatise cooperatives

Textiles | On 20th Feb 2018

Maharashtra’s new textile policy to privatise cooperatives

The state government in India’s western state of Maharashtra, under...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search