Linguastat debuts description services suite 'Marquee'

30 Jul '14

3 min read

Linguastat, the leader in automatically transforming data into optimized product descriptions for retail, announces its patented e-commerce dynamic description services suite: Marquee. Based on highly innovative Artificial Intelligence and Natural Language Generation technologies, these services improve retail sales opportunities with an end-to-end solution that automatically and consistently sharpens the relevance of product descriptions across web, mobile, and tablet platforms.

“A product’s description is the last chance a company has to engage the consumer before a buying decision is made, but too often this description is poorly written and isn’t targeted, relevant, or truly benefits-oriented,” says Linguastat CEO and co-founder John Pierre. “Our patented algorithms, originally developed for military intelligence and now converted for the B2C e-commerce market, not only automatically optimize key components of the digital sales process; they also continuously and dynamically refine their effectiveness for the retailer.”

Marquee manages the entire product data and dynamic description lifecycle. Using a benchmarking process, the solution first rates the effectiveness of a retailer’s existing e-commerce product data feed and digital content. Marquee then automatically normalizes data feeds for digital marketing programs; creates countless optimized product descriptions; and provides ongoing automatic monitoring, dynamically updating and refreshing these descriptors with new data as it becomes available.

Linguastat’s scalable solution suite, which creates thousands of product descriptions in minutes at a fraction of the cost of manual creation, solves one of the biggest challenges of Omni-channel retailing: the need to create, maintain, and continuously refresh product data for multiple platforms and customer touch points. Web, mobile, tablet and other emerging form factors each have their own optimization requirements, and new data requirements for online marketing programs, such as Google’s PLAs, have added another layer of complexity. Linguastat automates the creation and maintenance of these requirements for improved SEO and SEM performance across any consumer device.

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