LimeRoad backs Make-in-India with artisan weavers platform

27 Nov '14

2 min read

LimeRoad, India’s first social commerce platform launched the Indian e-commerce industry’s first major step towards promoting the ‘Make in India’ campaign, by launching its unique platform for Indian manufacturers and artisans.

LimeRoad will promote home-grown artisans, weavers and all such vendors by providing explosive market exposure by allowing deeply local products to now be available across the length and breadth of the country.

Handpicked from the local lanes of incredible regions of India, carefully curated to blend in with one’s style, LimeRoad’s offering is a distinctive collection of over 2,000+ unique handcrafted saree styles.

“India is a treasure trove of fine skilled artists and ‘#ShopByCity’ is our endeavour to help these products to reach audiences across the country,” Suchi Mukherjee, CEO & Founder, LimeRoad says.

She adds, “In the true spirit of discovery, we want our users to discover local delights, speciality stores and hidden craftsmen of our country from the comfort of their homes. We at LimeRoad take pride in being the first in our industry to extend support to the campaign.”

Neha Dhupia, Style Director at LimeRoad, says, “It is going to be captivating for every woman to create her look by creating her own unique mix of Indian flavours of Kolkata, Banaras or Lucknow with so much ease and convenience.”

LimeRoad has an incredible width of carefully selected retailers, enabling customers to discover the best of lifestyle products across categories like apparel, accessories, home and non-perishable food.

Tiger Global, Matrix Partners India and Lightspeed Venture Partners have co–led $20 million funding in A.M. Marketplaces Pvt Ltd, the parent company of LimeRoad. (AR)

Fibre2fashion News Desk - India

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