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Spreadshirt launches check-out in time for mobile shoppers
10 Dec '14
2 min read
Spreadshirt, one of UK’s leading e-commerce platforms for on-demand printing of clothing and accessories, has launched mobile marketplace and optimised check-out in time for the Christmas season, in response to the numerous mobile visitors logging in to the company’s website.
The user-interface and the mobile marketplaces’ search facility have both been simplified with less text, more symbols, and a stronger focus on designs. It now also includes a wish list feature, so browsers can save search results and complete the order at a later date. Spreadshirt saw this trend developing in 2014, as mobile visitors mostly completed their purchases on a desktop, the company said in a statement.
Philip Rooke, CEO for Spreadshirt, said “The new developments have already proved their worth; we’ve seen mobile orders up 60 per cent in the first few days after the launch, while traffic remained fairly stable. We expect mobile visits to increase by 20 per cent to 30 per cent in the run-up to Christmas season, which drove us to launch the mobile marketplace and optimised check-out in time for this very busy period. Our agile development process meant that our time-to-market was less than 3 months.”
“Leading this industry trend, Spreadshirt’s new single-page checkout is fully responsive and allows customers a convenient and intuitive checkout process. I think 2015 will be the year of mobile payment optimisation. We will make continuous improvements to our platform to turn the mobile visitors into mobile customers,” he said.
Spreadshirt is active in 18 markets and 10 languages and operates five production sites in Germany, Poland, the US, and Brazil. (GK)
The user-interface and the mobile marketplaces’ search facility have both been simplified with less text, more symbols, and a stronger focus on designs. It now also includes a wish list feature, so browsers can save search results and complete the order at a later date. Spreadshirt saw this trend developing in 2014, as mobile visitors mostly completed their purchases on a desktop, the company said in a statement.
Philip Rooke, CEO for Spreadshirt, said “The new developments have already proved their worth; we’ve seen mobile orders up 60 per cent in the first few days after the launch, while traffic remained fairly stable. We expect mobile visits to increase by 20 per cent to 30 per cent in the run-up to Christmas season, which drove us to launch the mobile marketplace and optimised check-out in time for this very busy period. Our agile development process meant that our time-to-market was less than 3 months.”
“Leading this industry trend, Spreadshirt’s new single-page checkout is fully responsive and allows customers a convenient and intuitive checkout process. I think 2015 will be the year of mobile payment optimisation. We will make continuous improvements to our platform to turn the mobile visitors into mobile customers,” he said.
Spreadshirt is active in 18 markets and 10 languages and operates five production sites in Germany, Poland, the US, and Brazil. (GK)
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