Walmart acquires intimates e-tailer Bare Necessities

Bare Necessities offers more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear.

The acquisition of Bare Necessities fits well into Walmart's broader acquisition strategy, which includes two different types of companies including category leaders with specialised expertise and assortment that can help enhance the customer experience on Walmart.com and Jet.com and digital brands that offer unique products customers can’t find anywhere else. Bare Necessities fits into the former, Denise Incandela, head of fashion, said in a blog on the website of Walmart.

Bare Necessities will continue to operate its site as it has and will run as a standalone and complementary brand to our other e-commerce sites. Over time, for those brands that would like to serve additional customers, Walmart will work to integrate the Bare Necessities’ assortment onto Walmart.com and Jet.com.

As part of the acquisition, Noah Wrubel, CEO and co-founder of Bare Necessities, will lead the intimates category for both Walmart.com and Jet.com, while also continuing to run Bare Necessities. "I couldn’t be more excited to welcome Noah, Bill Richardson, COO and co-founder of Bare Necessities, and the rest of the Bare Necessities team to the Walmart family. I look forward to working with them to build a best-in-class intimates customer experience across Walmart US e-commerce," wrote Incandela. (RR)

Fibre2Fashion News Desk – India