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ASOS asks UK partners for transparency, responsible action

13 Aug '20
3 min read
Pic: ASOS
Pic: ASOS

Online fashion retailer ASOS recently announced strengthening its third-party brand engagement programme with four new commitments required by 2020 end for brands sold on ASOS that manufacture in the United Kingdom.

ASOS asked brands to sign the Transparency Pledge; map and have visibility on all parts of their UK garment manufacturing supply chain, and offer evidence of visibility to ASOS; identify risks in supply base and strategies to mitigate those; and and join the Fast Forward auditing programme and commit to tackle any issues identified.

These four commitments will bring the UK production policies of ASOS’ brand partners in line with those implemented by ASOS for the manufacture of ASOS Design products in the United Kingdom.

The country is an initial focus area for ASOS as part of its third-party brand engagement programme, with further international plans to be rolled out over the coming months, ASOS said in a press release.

To help its brand partners reach these commitments, ASOS will continue to share its expertise and experience in this area. In September 2020, it will host a collaborative workshop together with the Fast Forward audit organisation and Fast Forward members, to support its brand partners in signing up to Fast Forward in the coming months.

“When we launched our third-party brand engagement programme at the start of 2018, we set out five minimum requirements that we wanted the brands we sold on site to sign up to by 2020. We’ve been working hard to support our brand partners to achieve this aim, and with the target now in sight, we want to be even more ambitious – and ask those brands that manufacture in the UK to bring their supply chains in line with our own, if they are not already,” ASOS chief executive officer Nick Beighton said.

In the last financial year, third-party brands accounted for approximately 60 per cent of the products sold on ASOS.

The objective of the Transparency Pledge is to help the garment industry reach a common minimum standard for supply chain disclosures by getting companies to publish standardised, meaningful information on all factories in the manufacturing phase of their supply chains.

Fast Forward is a next-generation supply chain labour standards improvement programme that works for all suppliers and service providers, in all sectors, at all stages of their social compliance journey.

It was developed together with apparel retailers in 2014 to address concerns of exploitative practices in UK fast fashion being undetected by existing social compliance audits.

Fibre2Fashion News Desk (DS)

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