Retail

Fleet Feet launches personalised footwear product service

18 Sep '20

3 min read

Pic: PRNewsfoto/Fleet Feet

Fleet Feet has launched the integrated dynamic pressure mapping as part of the brand’s in-store outfitting experience, fit id. Fleet Feet is a franchisor of locally owned and operated running stores with 181 locations in 37 states and committed to offering personalised outfitting, robust running programmes and rewards, community support, and outreach.

The integration, which includes both pressure mapping software and hardware, creates the ability for Fleet Feet to offer individualised footwear solutions for customers that are both personalised off of biometric data captured in store and account for differences between the left and right foot.

The launch marks a significant milestone of a collaborative initiative between Fleet Feet and Volumental, the footwear technology company behind Fleet Feet’s in-store 3D foot scanner; Superfeet, the premium insole brand; and Superfeet’s partnership with HP, which provides an end-to-end solution for data scanning (via HP’s Fitstation platform) and personalised insole production (with HP’s Jet Fusion 3D printers), according to a press release by Fleet Feet.

The dynamic pressure mapping platform measures unique foot path and weight distribution of each foot as an individual walks across a three-and-a-half-foot long force plate. Within seconds, Fleet Feet outfitters are able to capture and share that data with the customer using an iPad.

Paired with the 3D foot scanning platform, and the 12 unique data points it captures relative to size and shape, offered in store since 2017, the dynamic pressure mapping gives Fleet Feet the ability to offer Superfeet’s ME3D line of personalised insoles to the customer. Superfeet use the 3D and pressure mapping data to print each ME3D insole in its US manufacturing facility and ship to the customer.

Dynamic pressure mapping launches in phases at Fleet Feet locations across the country beginning this month. In addition to insoles, Fleet Feet will offer Superfeet ME3D custom Aftersport recovery slides utilising the same data and process as the insoles. Customers will have the ability to order slides through Fleet Feet later this year.

“We are thrilled and proud to bring our ME3D line of personalised insoles and footwear to Fleet Feet customers throughout the country. The collaboration is a step forward in our mission to utilise technology that enables Superfeet products to make a positive difference in people’s lives by delivering the best underfoot experience possible. Together, we are changing what people expect from their running and recovery experience,” Matt Gooch, director of product and innovation at Superfeet said.

Fibre2Fashion News Desk (GK)

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