Interviews
News Flash
More people want affordable sustainable products: study
08 Oct '20
2 min read
Pic: Ikea
People have a strong desire to become healthier and more sustainable, but more affordable solutions are needed to help turn thoughts into action, according to the GlobeScan survey, in which half of the respondents expected firms to make more affordable products and services that are better for both people and the environment for enabling sustainable living.
Results from the study show nearly three-quarters of people want to reduce their impact on the environment and nature by a large amount. People want to choose products that last longer (77 per cent) and avoid disposable goods (59 per cent).
A significant number of meat eaters would be willing to switch to plant-based alternatives (41 per cent) if it tastes equally good, has the same price and nutritional value. The younger generations are more likely to want to make changes, the survey, which analysed 27,000 people’s attitudes, opinions, and behaviours linked to enabling healthier and more sustainable lifestyles, found.
“These insights further confirm the importance of making sustainable products and services affordable and desirable. It shouldn’t be a luxury for the few. We will use our scale to inspire and enable the many people to live a better everyday life within the boundaries of the planet by 2030,” said Lena Pripp-Kovac, chief sustainability officer at Inter IKEA Group, in a press release.
“We want to make healthy and sustainable choices the default option. This study shows that many people find it challenging to find good solutions. IKEA wants to play an important role by for example making circular services easy and affordable and by demonstrating that plant-based food can be really delicious—such as newly launched our plant balls,” she added.
IKEA announced on September 30 that all non-rechargeable alkaline batteries will be removed from the global home furnishing range by October next year.
IKEA has decided to design products from the beginning to be repaired, repurposed, reused and recycled, using the IKEA Circular Product Design Guide, aiming for all IKEA products and packing materials to be based on renewable or recycled materials by 2030.
Results from the study show nearly three-quarters of people want to reduce their impact on the environment and nature by a large amount. People want to choose products that last longer (77 per cent) and avoid disposable goods (59 per cent).
A significant number of meat eaters would be willing to switch to plant-based alternatives (41 per cent) if it tastes equally good, has the same price and nutritional value. The younger generations are more likely to want to make changes, the survey, which analysed 27,000 people’s attitudes, opinions, and behaviours linked to enabling healthier and more sustainable lifestyles, found.
“These insights further confirm the importance of making sustainable products and services affordable and desirable. It shouldn’t be a luxury for the few. We will use our scale to inspire and enable the many people to live a better everyday life within the boundaries of the planet by 2030,” said Lena Pripp-Kovac, chief sustainability officer at Inter IKEA Group, in a press release.
“We want to make healthy and sustainable choices the default option. This study shows that many people find it challenging to find good solutions. IKEA wants to play an important role by for example making circular services easy and affordable and by demonstrating that plant-based food can be really delicious—such as newly launched our plant balls,” she added.
IKEA announced on September 30 that all non-rechargeable alkaline batteries will be removed from the global home furnishing range by October next year.
IKEA has decided to design products from the beginning to be repaired, repurposed, reused and recycled, using the IKEA Circular Product Design Guide, aiming for all IKEA products and packing materials to be based on renewable or recycled materials by 2030.
It also aims for cent per cent recycled polyester in textile products by the end of this year and will open its first second-hand store in Sweden this autumn.
Fibre2Fashion News Desk (DS)
Popular News
Leave your Comments
Editor’s Pick
Andreas Rass
ZIMMER AUSTRIA | Digital Printing Systems
Pratik Gadia
The Yarn Bazaar - Filosha Infotech Private Limited
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
