Retail

Transcosmos signs agreement with Bodygram, Japan

14 Jul '20

2 min read

Pic: Bodygram

Transcosmos, headquartered in Japan, has signed a partnership agreement with Bodygram Japan and began selling Bodygram, a solution that enables users to take their body measurements in a fraction of a second. The Transcosmos website supports all channels that connect companies and consumers from Web to offline through IT outsourcing services.

With this new partnership agreement in place, Transcosmos has setup a dedicated Bodygram team that provides end-to-end services including development, operations, analytics and other support services related to Bodygram, an AI-powered measurement technology owned by Bodygram.

Bodygram is an advanced technology that predicts users’ body size with the use of deep learning model, a subset of artificial intelligence (AI). All users need to do is to enter their age, height, weight and gender, and take two photos, one front and one side, with their clothes on via a smartphone. Then Bodygram automatically detects the users’ body shape and takes an accurate measurement of the different areas of their body including waist, shoulder width, arm length, and leg length with a margin of error of only plus or minus one centimetre, according to a press release by Transcosmos.

Transcosmos not only sells Bodygram but also delivers value-added services such as a support service for embedding the technology in business applications and analytics services for converting body measurement data into knowledge. What’s more, in partnership with Bodygram Japan, Transcosmos will create new businesses based on assumed use cases that are specific to each industry.

In order to satisfy consumer needs for services that let consumers skip visiting retail and apparel stores for fitting amid the coronavirus crisis, the two companies aim to promote the service as a new health management service that utilise a contactless measurement technology, an Online-Merge-Offline (OMO) integration approach between stores and e-commerce, and body measurement data. In addition, building on Transcosmos’s analytics services, the companies will deliver new analytics services with the use of clients’ databases and body measurement data. For the insurance industry, Transcosmos and Bodygram Japan will offer basic data and analytics services for their health-promoting insurance programmes.

In partnership with Bodygram Japan, Transcosmos will proactively develop and deliver new services based on Bodygram for clients in a broad range of industries including retail (apparel, department stores, and drugstores), consumer goods manufacturing, healthcare, and insurance.

Fibre2Fashion News Desk (GK)

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