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Jabong 3rd largest global e-tailer for Dorothy Perkins
Sep '17
Jabong is the third largest global e-commerce partner for Dorothy Perkins, UK-based women’s fashion retailer which has been dressing and inspiring women worldwide for more than 100 years. Jabong has been aggressively expanding its product portfolio and has added more than 50 new brands this year with a special focus on adding international brands.

The brand is available on Jabong, with an extensive collection of over 3,000 SKUs. In the last three years of this association, Jabong has recorded a 50 per cent CAGR in sales.

"As one of India’s best loved fashion e-tailers, Jabong has been our partner of choice in India since 2014. They have helped us position our brand to the right audiences in a way that matches perfectly with our persona. Their immense contribution towards raising brand awareness for us in the country is a testament to Jabong’s track record of providing the ideal launch pad for top global brands entering India," John Kenchington, multi channel director, Dorothy Perkins said.

"Our team is exhilarated that Jabong has emerged as the third largest partner for Dorothy Perkins worldwide, even though we only sell in India. It is actually a salute to our fashion forward women consumers who form the major share of our customer base. Dorothy Perkins with its continued focus on fast fashion is one of the most loved brands on the platform. We will continue to ramp up our efforts to provide the best of international fashion to our consumers," Gunjan Soni, head, Jabong said.

Jabong is India’s leading fashion and lifestyle e-ecommerce platform that offers a wide selection of over 350,000 products across footwear, apparel, jewelery and accessories categories. With more than 2,500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe. Jabong services over 19,000 pin codes covering over 2,000 cities and towns across the country. (RR)

Fibre2Fashion News Desk – India

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