Jabong 3rd largest global e-tailer for Dorothy Perkins

The brand is available on Jabong, with an extensive collection of over 3,000 SKUs. In the last three years of this association, Jabong has recorded a 50 per cent CAGR in sales.

"As one of India’s best loved fashion e-tailers, Jabong has been our partner of choice in India since 2014. They have helped us position our brand to the right audiences in a way that matches perfectly with our persona. Their immense contribution towards raising brand awareness for us in the country is a testament to Jabong’s track record of providing the ideal launch pad for top global brands entering India," John Kenchington, multi channel director, Dorothy Perkins said.

"Our team is exhilarated that Jabong has emerged as the third largest partner for Dorothy Perkins worldwide, even though we only sell in India. It is actually a salute to our fashion forward women consumers who form the major share of our customer base. Dorothy Perkins with its continued focus on fast fashion is one of the most loved brands on the platform. We will continue to ramp up our efforts to provide the best of international fashion to our consumers," Gunjan Soni, head, Jabong said.

Fibre2Fashion News Desk – India