Bed Bath & Beyond appoints Lick as Sr VP at Owned Brands

14 Jul '20

2 min read

Neil Lick

Bed Bath & Beyond, a US-based omnichannel retailer, has announced the appointment of Neil Lick as senior vice president, Owned Brands. Lick comes to Bed Bath & Beyond after a 22-year career at culinary retailer Williams-Sonoma, and he will lead a newly formed team that expects to develop and launch a portfolio of customer inspired owned brands from 2021.

The company's Product growth strategy includes a sharper focus on product curation and differentiation as well as higher penetration of owned brands in core categories such as bed, bath and kitchen.

“To rebuild Bed Bath & Beyond's authority as the leading omnichannel home retailer, we are reimagining how we develop and curate an owned brand assortment. Lick has deep experience building brands that people love and will spearhead our new owned brand team to curate and develop a portfolio of truly differentiated brands that deepen our penetration in our core categories and our connection with our loyal customers,” Joe Hartsig, executive vice president, chief merchandising officer, said in a press release.

“At a time when our homes have never been more important to us, I'm excited to join a brand that plays such a vital role in the lives of its customers. Finding new ways to help customers feel at home couldn't be more relevant or exciting in the current context. I look forward to playing my part in rebuilding Bed Bath & Beyond's authority with customer inspired brands that are truly differentiating,” Lick said.

During his tenure at Williams-Sonoma, Lick held various leadership positions within merchandising, product development, inventory management, and as head of corporate social responsibility. He will report to Joe Hartsig, EVP, chief merchandising officer and lead a cross functional team across the company.

The company's enhanced owned brand strategy will create a more relevant, inspiring and differentiated merchandise assortment exclusive to Bed Bath & Beyond, including in key rooms and occasions where it already has significant market share such as bed, bath and kitchen. The company plans to introduce an array of owned brands in 2021 with the anticipation that the portfolio will expand over time.

Fibre2Fashion News Desk (JL)

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