M&S's Rainbow sale helps raise over £8 mn for NHS staff

Today marks the end of M&S’s Rainbow sale where 10 per cent of the purchase price of each item (excluding VAT) across womenswear, menswear, kidswear and home was donated to NHS Charities Together. The first sale of its kind for the retailer drove an incredible fundraising total of £8 million, alongside a number of other fundraising initiatives.

 

Today marks the end of M&S's Rainbow sale where 10 per cent of the purchase price of each item (excluding VAT) across womenswear, menswear, kidswear and home was donated to NHS Charities Together. The first sale of its kind for the retailer drove an incredible fundraising total of £8 million, alongside a number of other fundraising initiatives.#

The initiatives included M&S’s All in This Together T-shirt launched in April supported by M&S ambassador Holly Willoughby, bespoke bags for life in M&S Foodhalls and in-store till donations.

 

Today marks the end of M&S's Rainbow sale where 10 per cent of the purchase price of each item (excluding VAT) across womenswear, menswear, kidswear and home was donated to NHS Charities Together. The first sale of its kind for the retailer drove an incredible fundraising total of £8 million, alongside a number of other fundraising initiatives.#

M&S continues to play its part in protecting the NHS, but also in supporting their amazing work. With the Rainbow sale ending M&S is committed to continue to support this important organisation and is urging customers to sign up to its digital loyalty scheme Sparks where customers can select a charity from a choice of 30, including NHS Charities Together, for a donation to be made absolutely every time they shop in-store, online or through the M&S app. An incredible 24,000 customers have already selected the charity and are making a difference to NHS staff, volunteers and patients whatever they buy from school uniform, to a dine in deal to a new sofa.

 

Today marks the end of M&S's Rainbow sale where 10 per cent of the purchase price of each item (excluding VAT) across womenswear, menswear, kidswear and home was donated to NHS Charities Together. The first sale of its kind for the retailer drove an incredible fundraising total of £8 million, alongside a number of other fundraising initiatives.#

Craig Corrin, the manager of M&S Carlisle, suggested creating the option for colleagues to be able to directly donate their 15 per cent bonus for working during the pandemic to NHS Charities Together, an idea which was immediately implemented to the M&S pay roll system.

 

Today marks the end of M&S's Rainbow sale where 10 per cent of the purchase price of each item (excluding VAT) across womenswear, menswear, kidswear and home was donated to NHS Charities Together. The first sale of its kind for the retailer drove an incredible fundraising total of £8 million, alongside a number of other fundraising initiatives.#

M&S is also saying a massive thank you to the brilliant NHS workers who appeared in its marketing campaign to promote the sale and shared their stories on M&S’s website of how NHS Charities Together helped during Covid 19. 

 

Today marks the end of M&S's Rainbow sale where 10 per cent of the purchase price of each item (excluding VAT) across womenswear, menswear, kidswear and home was donated to NHS Charities Together. The first sale of its kind for the retailer drove an incredible fundraising total of £8 million, alongside a number of other fundraising initiatives.#

Zoe McDonald (senior staff nurse with the renal acute team on the Hebog Ward at Ysbyty Gwynedd in Bangor), Mhairi-Jane Ramage (a specialist practitioner district nurse in Midlothian), Ray Atienza-Hawkes (a charge nurse in the Ambulatory Assessment Unit at the John Radcliffe Hospital in Oxford) and Suzanne Vickers (a matron for palliative and end-of-life care at County Durham & Darlington NHS Foundation Trust) all played a critical role in driving the £8 million raised, Ray for example shared how NHS Charities Together created a quiet room for his team which made a massive difference.

 

Today marks the end of M&S's Rainbow sale where 10 per cent of the purchase price of each item (excluding VAT) across womenswear, menswear, kidswear and home was donated to NHS Charities Together. The first sale of its kind for the retailer drove an incredible fundraising total of £8 million, alongside a number of other fundraising initiatives.#

“I can’t thank M&S customers enough £8 million is beyond what we could have ever dreamed of, the money you have raised is already making a huge difference for the NHS staff and volunteers who have been there for all of us during the Covid crisis,” Ellie Orton, CEO of NHS Charities Together, said in a press release.