MySizeID technology available for online retailers

08 Mar '19

3 min read

Pic: PR Newswire

My Size, creator of smartphone measurement applications, has said that its MySizeID technology is available for online retailers on the Shopify platform. Fashion and apparel retailers can now deploy the MySizeID turnkey solution through integration of the MySizeID widget on their site to give customers a personalised and efficient online shopping experience.

MySizeID will also provide full back-office services for data and sizing entry, and a process for consumers to create their own personal sizing profile. The solution is a complete sizing solution for retailers and is designed to ensure consumers are purchasing the correctly sized items for their bodies, without the hassles, time, and expense of merchandise return authorisations, credits, refunds and re-buys.

"We are excited to announce the general availability of MySizeID for the Shopify platform, and to bring our innovative and user-friendly measurement solution to retailers around the world," said Ronen Luzon, CEO, My Size. "There is a significant market opportunity for My Size within this growing market of smaller and emerging online retailers, which we intend to monetise and use as a channel for mass distribution of our technology. Today, retailers can provide their customers with a more personal and confident online shopping experience with a simple integration of MySizeID into their online store."

Interested retailers can try MySizeID as a fully integrated tool by visiting Modelista.shop, an online apparel store owned by My Size. Modelista.shop has already integrated MySizeID and is providing personal fit profiles to all of its customers.

The MySizeID app is a turnkey solution that helps online shoppers choose the appropriate apparel size for a specific brand, based on the shopper's real-time body measurements. My Size's innovative technology enables consumers to measure themselves once using their smartphone and then be matched with a brand-specific apparel item in their size.

According to Endadget, the top three e-commerce platform providers alone host more than 1.1 million websites. My Size and its MySizeID solution give any internet retailer a more accurate and efficient sizing solution to increase sales and minimise returns.

In an online clothing market, estimated to be valued at over $112 billion in the US alone, 70 per cent of apparel returns are size related, according to a Drapers Etail Report. MySizeID can increase the sales of apparel retailer by reducing or even eliminating their customer's uncertainties regarding size and fit. Furthermore, MySizeID enhances the customer experience, leading to greater brand loyalty. (SV)

Fibre2Fashion News Desk – India

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