Peloton launches retail concept at John Lewis & Partners

Peloton, a global interactive fitness platform, and John Lewis & Partners have announced a new retail partnership to open nine Peloton concessions in John Lewis shops across the UK. The concessions will be the first of their kind in the UK. The first Peloton concession opens in John Lewis’s new 1400 sqft athleisure area in its flagship Oxford Street shop.

 

Peloton, a global interactive fitness platform, and John Lewis & Partners have announced a new retail partnership to open nine Peloton concessions in John Lewis shops across the UK. The concessions will be the first of their kind in the UK. The first Peloton concession opens in John Lewis's new 1400 sqft athleisure area in its flagship Oxford Street shop.#

Peloton will join premium brands such as Sweaty Betty, Stella by Adidas and Athleta in the new space. Over the next few months, a further eight Peloton concessions will open in John Lewis shops in Southampton, High Wycombe, Kingston, Welwyn Garden City, Liverpool, Bristol, Horsham and Cheadle.

 

Peloton, a global interactive fitness platform, and John Lewis & Partners have announced a new retail partnership to open nine Peloton concessions in John Lewis shops across the UK. The concessions will be the first of their kind in the UK. The first Peloton concession opens in John Lewis's new 1400 sqft athleisure area in its flagship Oxford Street shop.#

In a premium environment, customers will have the opportunity to experience the Peloton Bike, with a personalised walkthrough, and learn from Peloton experts about the live studio experience they can subscribe to and enjoy at home. Customers will also be able to shop the latest Peloton clothing.

 

Peloton, a global interactive fitness platform, and John Lewis & Partners have announced a new retail partnership to open nine Peloton concessions in John Lewis shops across the UK. The concessions will be the first of their kind in the UK. The first Peloton concession opens in John Lewis's new 1400 sqft athleisure area in its flagship Oxford Street shop.#

Peloton pioneered connected, technology-enabled fitness, and introduced its indoor Bike to a US audience in 2014. In 2018, Peloton began international expansion, launching in the UK and Canada. 

 

Peloton, a global interactive fitness platform, and John Lewis & Partners have announced a new retail partnership to open nine Peloton concessions in John Lewis shops across the UK. The concessions will be the first of their kind in the UK. The first Peloton concession opens in John Lewis's new 1400 sqft athleisure area in its flagship Oxford Street shop.#

Peloton brings the energy and benefits of studio-style workouts to the convenience and comfort of home. With thousands of classes across a variety of disciplines, taught by a roster of elite instructors, Peloton delivers real-time motivation and curated playlists from the world's best artists. In the UK, the brand’s immersive content is accessible through the Peloton Bike and the Peloton App, which provides a full slate of fitness offerings such as indoor cycling, running, walking, strength, stretching, cardio, yoga and meditation.

 

Peloton, a global interactive fitness platform, and John Lewis & Partners have announced a new retail partnership to open nine Peloton concessions in John Lewis shops across the UK. The concessions will be the first of their kind in the UK. The first Peloton concession opens in John Lewis's new 1400 sqft athleisure area in its flagship Oxford Street shop.#

“We’re excited to be partnering with John Lewis, a company that is known for its innovative product offering and in-store experiences. Peloton is such a unique concept, and our retail locations, now including John Lewis, are a fantastic way to learn more about Peloton and to experience the Bike in person,” Kevin Cornils, managing director, international for Peloton said in a press release.

 

Peloton, a global interactive fitness platform, and John Lewis & Partners have announced a new retail partnership to open nine Peloton concessions in John Lewis shops across the UK. The concessions will be the first of their kind in the UK. The first Peloton concession opens in John Lewis's new 1400 sqft athleisure area in its flagship Oxford Street shop.#

“We are constantly striving to source the best products and services to meet our customers’ evolving wellbeing needs. So, we are extremely proud to be the nationwide partner for Peloton because they offer the ultimate experience when it comes to at home workouts, which have become particularly important for many people this year,” Christine Kasoulis, partner and fashion director at John Lewis said.