America's Delta Apparel & Autoscale.ai announce strategic partnership

03 May '21

3 min read

Pic: Autoscale

Delta Apparel, a provider of activewear and lifestyle apparel products, has announced a strategic partnership with Autoscale.ai to integrate its technology that automates the product design, marketplace listings, and advertising management for online retail. Autoscale.ai uses technology to automate product design, marketing, sales, and fulfilment.

DTG2Go is a market leader in the on-demand, direct-to-garment digital print and fulfilment industry, bringing technology and innovation to the supply chain of its customers and contract DTG apparel decorator. DTG2Go uses highly-automated factory processes and its proprietary software to deliver on-demand, high-quality digitally printed apparel direct to consumers on behalf of its customers. The strategic alliance between DTG2Go and Autoscale.ai brings the two technology-minded businesses together to provide a seamless solution to customers, from design to fulfilment, according to a media statement by Delta Apparel.

Through this strategic partnership, the Autoscale.ai technology will be integrated with DTG2Go to offer its customers an innovative solution for selling on-demand decorated apparel utilising Autoscale.ai’s automated workflow for design creation, art and licensing management and ad-spending for online revenue. More specifically, Autoscale.ai enables one single design to be instantaneously transformed into hundreds of variations for broader consumer appeal. The patent-pending software then automatically optimises the product descriptions and lists those products virtually across multiple online marketplaces. Utilising data-driven analytics and advanced automation built into the software, customers can easily focus designs on consumer preferences and more efficiently utilise advertising to boost sales, according to Delta Apparel.

“As the on-demand model has grown, we consistently hear from our customers about the time and effort it takes to get their graphics online and available to consumers. While DTG2Go’s on-demand supply chain takes care of everything once the consumer buys the product, we wanted to expand our solution to give customers the tools to quickly and efficiently bring more graphic designs to the on-demand model. Autoscale.ai is the automation software that does exactly that, bringing products to market faster with fewer resources. We believe that combining DTG2Go’s on-demand supply chain with Autoscale.ai’s design automation technology will further revolutionise the apparel retail marketplace,” Deborah H. Merrill, president of the Delta group said in a statement.

“The events of the past year have accelerated consumers’ e-commerce habits, and the timing is right for Delta and Autoscale.ai to expand on what to date was exclusively a digital printing relationship. We see Delta as a leading provider of activewear apparel with strong relationships across the wholesale and retail apparel marketplace. Recognising DTG2Go as the industry leader in on-demand printing, we are proud to be partnering with them. Autoscale.ai has built patent-pending technology that automates the entire product design, marketplace listing, and advertising management process and we couldn’t be more excited to deploy our technology exclusively with DTG2Go and its partners,” Autoscale.ai founder and chief executive officer, TK Stohlman said.

Fibre2Fashion News Desk (GK)

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