Eastman to launch new sustainable fabric collection at PV

28 Aug '19

3 min read

Pic: Eastman

Eastman, the maker of sustainably sourced Naiaä cellulosic yarn, will introduce its new sustainable fabric collection at Première Vision-Paris (PV), the international fashion and textile expo to be held from Sept 17-19. Launched at PV 2018, Naiaä is celebrating 1 year of continuous innovation with new partnerships, products and sustainability certifications.

Naiaä will be launching many new developments at PV, among which will be Naia Jacquard Satin / Manifatture Bianchi (IT), Naia Glossy / Textivision (MX), Naia Bamboo Blend / Burmod (TR), Naia Calida Fabric / Bella Fabrics (US), said Eastman in a media statement.

With Naiaä, Eastman offers a viable eco-conscious choice of materials for sustainable fashion in alignment with the industry's shift toward the circular economy, said Eastman in a media statement.

"Year one for Naiaä was one of focused energy and exploration with our partners. Inspired designers are now transforming a yarn that originates from nature into luxurious, soft and easy-to-care-for fabrics and fashion," said Ruth Farrell, global marketing director of textiles for Eastman. "Mills are delivering a wider option of Naiaä fabrics, and those fabrics are more accessible than ever before. It's an exciting time to be fully delivering on the promise of sustainable textiles."

Since launching Naiaä at Première Vision last year, Eastman has continued to innovate by creating a new collection of sustainable fabrics and establishing two new partnerships to help educate young fashion designers about ecologically sound solutions. Demonstrating its commitment to innovation and education, Naiaä is the Gold Sponsor of the 2019 Redress Design Award, the world's largest sustainable fashion design competition.

At Première Vision, Naiaä will showcase garments created by finalists of the Redress competition. Participants will be tasked with the challenge of creating 'stunning designs' from Naia fabrics remnants, according to Farrell.

Furthermore, Eastman has partnered with Milan-based eco-hub Creativity Lifestyle and Sustainable Synergy (CLASS) on its sustainable fabric collection available to designers via the CLASS website. Naiaä has inherent softness and lustre that blend well with other eco-friendly yarns to create unique and versatile fabrics. Naia can be the starting point in the sustainability journey of virtually any fabric or garment.

FSCâ mix-certified Naiaä cellulosic yarn is Eastman's latest product advancement in sustainable fibres. Eastman has aligned its entire forestry supply chain with Forest Stewardship Councilâ sourcing standards, including controlled wood procedures. Naiaä is also certified as biodegradable in freshwater and soil environments and is compostable in industrial settings, having received the 'OK biodegradable' and 'OK compost' conformity marks from TÜV Austria.

At Première Vision, Naiaä will exhibit in the Smart Creation area, stand 3S42 in hall 3, where attendees can experience and visualise the industry's progress in eco-design.

Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. (PC)

Fibre2Fashion News Desk – India

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