Guess joins BCI for a sustainable future

23 Apr '18

2 min read

Guess, a global lifestyle partner, has partnered with The Better Cotton Initiative (BCI), an organisation that works with cotton farmers, helping them to use water efficiently and care for the environment, as well as promote higher standards of work, during cotton production. Guess joined BCI to start sourcing ‘Better Cotton’ to help address its water use.

The company will make public its official goals for sustainable cotton sourcing later this year. By becoming a BCI retailer and brand member, Guess has committed to a more sustainable future for cotton production by investing in the initiative which, last year, reached and trained 1.6 million cotton farmers on more sustainable agricultural practices, such as efficient use of inputs (water, pesticides), increasing yields, and addressing gender equality and child labour issues.

“At Guess, we use cotton in many of our products. It is important that we take the proper steps to source more sustainable cotton in the Guess supply chain, which is why we have joined The Better Cotton Initiative. Guess is excited to join BCI and the overall industry movement to improve the standards for global cotton production, and have that reflected in the cotton we source at GUESS," Victor Herrero, chief executive officer of Guess, said. (RR)

Fibre2Fashion News Desk – India

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