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'Brand loyalty of yarns in synthetic turf market high'

20 Oct '14
2 min read

“Brand loyalty in the synthetic turf market, as far as yarns are concerned, is quite high. This comes from the fact that clients are reluctant to change suppliers,” informs the CEO of an Italy based artificial grass yarns or synthetic turf yarns.

Enrico Buriani is the CEO of Tessiture Pietro Radici, an Italian producer of synthetic turf yarns and is also a subsidiary of textile giant – Radicci Group and in an exclusive chat with fibre2fashion, Enrico discusses the market for synthetic turf yarns.

He informs that in Europe, there are two main hubs for artificial turf production, viz. in the province of Bergamo in Italy where Tessiture Pietro Radici is located and Belgium, where carpet companies operating since decades have developed artificial turf.

“In the tufting industry, the key factor is the knowledge of different markets establishing relations with dealers and users at local level, which are main strengths of European and North American firms,” he says when asked on why there are few companies operating in the sector.

On regions that have a developing artificial grass yarn industry, he says, “China is the most growing area for new and local companies in terms of volume development, while in terms of technical development and innovation, Italy and Belgium are the leading countries.”

On the concept of sustainability and compliance in the industry, he informs, “The concept of sustainability is not so developed at the industry level, even if the need for old pitches and replacements lead straight to the subject of declamation.”

“However, in the last five years, many companies have proposed interesting solutions to reduce impact of synthetic turf systems on the environment,” he adds. (AR)

Click here to read the whole interview.

Fibre2fashion News Desk - India

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