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Invista adds Long to Cordura brand military marketing team

17 Dec '14

3 min read

Invista has added Jonathan Long as a member of their military marketing team for the Cordura brand. The Cordura brand is a registered trademark of Invista, one of the world’s largest integrated polymer, intermediates and fibers businesses.

Using his military background, Long will provide key insights into the defense community and will help develop and execute strategies to build the Cordura brand, accelerate product innovation and expand product awareness in the military, tactical, and law enforcement sectors.

Jonathan Long has more than 18 years of Department of Defense acquisition experience in government and private industry, where he specialized in product management, contract management and product development.

He previously served as the director of operations for the Office of the Deputy Assistant Secretary of the Army (Acquisition, Logistics and Technology).

As part of the Cordura brand military team, he will provide expert strategies for understanding Invista’s customer’s unmet needs and exploring new innovations and product development to address these needs.

Long graduated from Lewis Clark College with two Bachelor’s degrees, one in business and the other in fine arts. He completed his Master’s of Business Administration in marketing management from Claremont Graduate University.

Long also graduated from the US Army command and general staff officer course and he holds five Department of Defense acquisition certifications. He is a combat veteran of the wars in Iraq and Afghanistan, retiring from the US Army after 22 years of active duty as a lieutenant colonel.

Known for its resistance to abrasions, tears and scuffs, Cordura fabric is used in many of the world’s high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel.

“We are pleased to welcome Jonathan Long to our team. His extensive military and leadership experience gives him an informed perspective on the importance of durability and the top notch performance that we seek to provide,” says Ana Torrence, global Cordura brand business director.

She adds, “Additionally, his focus on accelerating our product innovations underscores our commitment to continually driving improvement, and we know he will be a great asset to the Cordura brand and its global military, tactical, and law enforcement customers.”

Jonathan Long states, “Coming from a military background, I know how crucial and potentially life-saving it is to have the best gear available. The Cordura brand has proven itself time after time as the “go-to” brand when durability counts.” (AR)

Fibre2fashion News Desk - India

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