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Roica partners host panel discussion for Eurobike show

23 Jul '18

3 min read

Courtesy: Roica

Roica partners hosted an interactive panel focussed on sustainability as an added value for the cycling market prior to the Eurobike show, on July 9, 2018, at London. The show for the cycling industry was held from July 8 to 10, 2018, at Germany. Cycle retailers and manufacturers saw Roica premium stretch that provides comfort and movement at the show.

Whether an expert or newcomer, the must attend panel titled; ‘What is Smart Innovation in the Biking Market?’ was held on 9 July, 2018, in conference centre east, room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan-based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel led the way, as they shared their expertise and discuss what they are doing to push the boundaries of innovation.

They highlighted responsible dimensions and processes currently available. The all-star line-up includes Uwe Schmidt, Asahi Kasei’s Roica, managing director introduced cycle enthusiasts and manufacturers to the world’s first premium sustainable stretch yarn: Roica eco-smart and the Roica Feel Good family dedicated to well-being.

Laura Gambarini, marketing and communication manager at M.I.T.I. S.p.A, which develops premium stretch warp knitted fabrics for all the high performance sports, participated in the panel. Cycling brands recognise M.I.T.I. as the market leader for the outstanding features of their innovative fabrics. Green soul is their ultimate creation, the first fully sustainable stretch warp knitted range of fabrics in the world, created with Roica eco-smart family for the new generation sustainable performance garments.

Sven Koehler, head of production Maloja Clothing GmbH, an outdoor specialty brand with its roots in nature and wellbeing, were also part of the panel. They have developed new amazing biking sets constructed of M.I.T.I. S.p.A fabrics using certified yarns belonging to Roica eco-smart family.

Sergio Alibrandi, executive marketing director Sitip S.p.A, that creates high-tech innovative sports fabrics that are made in Italy and optimise the latest technology, joined the panel. Made from BeHOT fabric constructed with Roica StretchEnergy, the next level of well-being providing a new dimension to active performance was presented at the expo. The audience learned how leading international cycling brand Santini is using BeHOT with Roica on select products to generate additional heat – up to 2 degrees C as the cyclist moves their body, thanks to ground-breaking heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University. (GK)

Fibre2Fashion News Desk – India

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Roica partners host panel discussion for Eurobike show

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