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Browzwear & Adobe to integrate substance texturing suite
22 May '20
3 min read
Pic: Browzwear
Browzwear and Adobe have joined hands to integrate its Substance 3D texturing and materials authoring technology. As a native part of Browzwear’s VStitcher and Lotta 3D design solutions, designers can access the Substance’s powerful capabilities, enabling them to quickly create and visualise hyper-realistic print executions, and other visual effects.
The collaboration with Adobe is part of Browzwear’s ongoing commitment to facilitating apparel businesses’ ability to benefit from best-of-breed technologies at every step of their workflows, from concept to commerce. This extends the application of Substance’s technology, a must-have for the video games and motion picture special effects world, into fashion, an industry where adoption of 3D is increasingly imperative, according to a press release by Browzwear.
With Browzwear’s May edition update, designers using VStitcher and Lotta will have the freedom to upload Substance’s SBSAR-format files, whether created in Substance Designer, modified in Substance Alchemist, or downloaded from Substance Source or another platform to use in Browzwear. Designers can customise their prints’ executions, in real time, adding from a selection of visualisation parameters including emboss, embroidery, foil print, vintage, and more. Within each parameter, there are many intricate editing functionalities that enable the designer to achieve the exact result they’re looking for, without any special knowledge of graphic design or 3D mapping. This true-to-life visualisation result enables the entire apparel workflow to be optimised, making decisions over print execution that is an accurate representation of the physical end result.
The May edition release marks the start of the Adobe and Browzwear collaboration, with more features and capabilities expected to roll out throughout the year.
“Once a novelty in the domain of VFX and gaming, 3D technology is now core to a business’ ability to compete. Fashion is no different. By collaborating with Browzwear, Substance is helping free designers from the limitations of physical prototyping while addressing the fashion industry’s priorities of saving time, reducing costs, and eliminating waste. We look forward to working together to provide organisations with the tools they need to thrive during challenging times,” Francois Cottin of Substance said.
“The integration of Substance by Adobe in our 3D design solutions is just the first initiative in what we envision as a long and impactful relationship. As we strive to eliminate unnecessary physical processes, we are committed to an on-par digital alternative which has to be realistic, accurate and ready for physical production, for this cause working with Adobe is ideal. Together, we can accelerate the industry’s digital transformation and help businesses to increase creativity, efficiency, and of course, revenue,” Avihay Feld, co-founder and CPO of Browzwear said.
The collaboration with Adobe is part of Browzwear’s ongoing commitment to facilitating apparel businesses’ ability to benefit from best-of-breed technologies at every step of their workflows, from concept to commerce. This extends the application of Substance’s technology, a must-have for the video games and motion picture special effects world, into fashion, an industry where adoption of 3D is increasingly imperative, according to a press release by Browzwear.
With Browzwear’s May edition update, designers using VStitcher and Lotta will have the freedom to upload Substance’s SBSAR-format files, whether created in Substance Designer, modified in Substance Alchemist, or downloaded from Substance Source or another platform to use in Browzwear. Designers can customise their prints’ executions, in real time, adding from a selection of visualisation parameters including emboss, embroidery, foil print, vintage, and more. Within each parameter, there are many intricate editing functionalities that enable the designer to achieve the exact result they’re looking for, without any special knowledge of graphic design or 3D mapping. This true-to-life visualisation result enables the entire apparel workflow to be optimised, making decisions over print execution that is an accurate representation of the physical end result.
The May edition release marks the start of the Adobe and Browzwear collaboration, with more features and capabilities expected to roll out throughout the year.
“Once a novelty in the domain of VFX and gaming, 3D technology is now core to a business’ ability to compete. Fashion is no different. By collaborating with Browzwear, Substance is helping free designers from the limitations of physical prototyping while addressing the fashion industry’s priorities of saving time, reducing costs, and eliminating waste. We look forward to working together to provide organisations with the tools they need to thrive during challenging times,” Francois Cottin of Substance said.
“The integration of Substance by Adobe in our 3D design solutions is just the first initiative in what we envision as a long and impactful relationship. As we strive to eliminate unnecessary physical processes, we are committed to an on-par digital alternative which has to be realistic, accurate and ready for physical production, for this cause working with Adobe is ideal. Together, we can accelerate the industry’s digital transformation and help businesses to increase creativity, efficiency, and of course, revenue,” Avihay Feld, co-founder and CPO of Browzwear said.
Fibre2Fashion News Desk (GK)
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