Denim brand NYDJ selects salesforce commerce cloud suite

21 Mar '18

2 min read

Courtesy: Salesforce

Salesforce, the global leader in CRM, has announced that NYDJ, a leading denim and apparel brand for women, has selected Salesforce Commerce Cloud and Marketing Cloud to grow its direct-to-consumer online channels and deliver personalised, connected shopping journeys. Salesforce empowers companies to connect with their customers in a whole new way.

Prior to Salesforce, NYDJ used point solutions for ecommerce and marketing that siloed customer data and lacked the analytics needed to improve engagement across every touch-point. In an industry where creating exceptional customer experiences is essential to building brand loyalty, retailers like NYDJ need a platform that unifies customer data across the entire shopping journey, including web, mobile, social and in-store, and provides a single, actionable view of each shopper.

With Commerce Cloud and Marketing Cloud, NYDJ now has a single, intelligent platform that can help turn consumers into high-value customers. With Commerce Cloud, NYDJ shoppers will see unique content, campaigns, offers and recommendations based on information such as browsing history, past purchases and whether they are shopping on the web, smartphone or social media. And with Marketing Cloud, NYDJ will be able to deliver the right messages at the right time to shoppers via their preferred communication channels. For example, if a customer shopping on NYDJ.com adds items to their shopping cart but does not complete their purchase, a follow-up message could be sent automatically that reminds or even incentivises them to complete their purchase.

Lisa Collier, president and chief executive officer, NYDJ said, “The pace of change in our industry is staggering, and our commitment to creating the best product and experience for our customers ensures a bright future for NYDJ. We look forward to further streamlining our commerce and marketing with Salesforce to build experiences that create life-long customers.”

Shelley Bransten, SVP, retail industry solutions at Salesforce said, “As retailers like NYDJ grow their digital engagement, it is essential that they unify the customer experience across all points of marketing and commerce. NYDJ is taking a big step to foster growth and build smarter, more personalised and faster experiences for their shoppers.” (GK)

Fibre2Fashion News Desk – India

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