Home / Knowledge / News / Announcement / Design firm Marimekko renews contract with First Insight
Design firm Marimekko renews contract with First Insight
16
Mar '18
<span class="news-details-txt">Marimekko, a Finnish design company, has extended its partnership agreement with First Insight, Inc., an IT company transforming how retailers make product investment and pricing decisions. First Insight’s consumer-driven predictive analytics help Marimekko get closer to customers by gathering real-time data to drive more accurate product-related decisions.                                  <br>                                  <br>In 2016, Marimekko implemented InsightSuite, First Insight’s predictive analytics platform that enables retailers and manufactures to select, price, market and buy new products with no sales history. In that time frame, the company was able to hone in on designs that would resonate best with customers.                                  <br>                                  <br>First Insight uses online social engagement tools to gather real-time preference, pricing and sentiment data on potential product offerings. The information is filtered through the company’s predictive analytic models to determine which products present the greatest opportunity.                                  <br>                                  <br>Päivi Lonka, chief sales officer at Marimekko said, “Customer input has become a crucial tool for picking successful designs. Our customers are excited to be included in our new product creation process and are responding at high rates to our requests for input.”                                  <br>                                  <br>Greg Petro, CEO and founder of First Insight said, “Marimekko’s products are sold in over 40 countries, and each one has specific tastes and wants. By leveraging the voice of the customer through predictive analytics, Marimekko will increase speed to market with trend-right products at the right price.” (GK)                                  <p>
         <p class="text-right">Fibre2Fashion News Desk – India                                  </p>
     </span>                                  ImgCaption<span class="news-details-txt">Marimekko, a Finnish design company, has extended its partnership agreement with First Insight, Inc., an IT company transforming how retailers make product investment and pricing decisions. First Insight’s consumer-driven predictive analytics help Marimekko get closer to customers by gathering real-time data to drive more accurate product-related decisions.                                  <br>                                  <br>In 2016, Marimekko implemented InsightSuite, First Insight’s predictive analytics platform that enables retailers and manufactures to select, price, market and buy new products with no sales history. In that time frame, the company was able to hone in on designs that would resonate best with customers.                                  <br>                                  <br>First Insight uses online social engagement tools to gather real-time preference, pricing and sentiment data on potential product offerings. The information is filtered through the company’s predictive analytic models to determine which products present the greatest opportunity.                                  <br>                                  <br>Päivi Lonka, chief sales officer at Marimekko said, “Customer input has become a crucial tool for picking successful designs. Our customers are excited to be included in our new product creation process and are responding at high rates to our requests for input.”                                  <br>                                  <br>Greg Petro, CEO and founder of First Insight said, “Marimekko’s products are sold in over 40 countries, and each one has specific tastes and wants. By leveraging the voice of the customer through predictive analytics, Marimekko will increase speed to market with trend-right products at the right price.” (GK)                                  <p>
         <p class="text-right">Fibre2Fashion News Desk – India                                  </p>
     </span>
Marimekko, a Finnish design company, has extended its partnership agreement with First Insight, Inc., an IT company transforming how retailers make product investment and pricing decisions. First Insight’s consumer-driven predictive analytics help Marimekko get closer to customers by gathering real-time data to drive more accurate product-related decisions.

In 2016, Marimekko implemented InsightSuite, First Insight’s predictive analytics platform that enables retailers and manufactures to select, price, market and buy new products with no sales history. In that time frame, the company was able to hone in on designs that would resonate best with customers.

First Insight uses online social engagement tools to gather real-time preference, pricing and sentiment data on potential product offerings. The information is filtered through the company’s predictive analytic models to determine which products present the greatest opportunity.

Päivi Lonka, chief sales officer at Marimekko said, “Customer input has become a crucial tool for picking successful designs. Our customers are excited to be included in our new product creation process and are responding at high rates to our requests for input.”

Greg Petro, CEO and founder of First Insight said, “Marimekko’s products are sold in over 40 countries, and each one has specific tastes and wants. By leveraging the voice of the customer through predictive analytics, Marimekko will increase speed to market with trend-right products at the right price.” (GK)

Fibre2Fashion News Desk – India

ImageTextCaptionMarimekko, a Finnish design company, has extended its partnership agreement with First Insight, Inc., an IT company transforming how retailers make product investment and pricing decisions. First Insight’s consumer-driven predictive analytics help Marimekko get closer to customers by gathering real-time data to drive more accurate product-related decisions.

In 2016, Marimekko implemented InsightSuite, First Insight’s predictive analytics platform that enables retailers and manufactures to select, price, market and buy new products with no sales history. In that time frame, the company was able to hone in on designs that would resonate best with customers.

First Insight uses online social engagement tools to gather real-time preference, pricing and sentiment data on potential product offerings. The information is filtered through the company’s predictive analytic models to determine which products present the greatest opportunity.

Päivi Lonka, chief sales officer at Marimekko said, “Customer input has become a crucial tool for picking successful designs. Our customers are excited to be included in our new product creation process and are responding at high rates to our requests for input.”

Greg Petro, CEO and founder of First Insight said, “Marimekko’s products are sold in over 40 countries, and each one has specific tastes and wants. By leveraging the voice of the customer through predictive analytics, Marimekko will increase speed to market with trend-right products at the right price.” (GK)

Fibre2Fashion News Desk – India

Marimekko, a Finnish design company, has extended its partnership agreement with First Insight, Inc., an IT company transforming how retailers make product investment and pricing decisions. First Insight’s consumer-driven predictive analytics help Marimekko get closer to customers by gathering real-time data to drive more accurate product-related decisions.

In 2016, Marimekko implemented InsightSuite, First Insight’s predictive analytics platform that enables retailers and manufactures to select, price, market and buy new products with no sales history. In that time frame, the company was able to hone in on designs that would resonate best with customers.

First Insight uses online social engagement tools to gather real-time preference, pricing and sentiment data on potential product offerings. The information is filtered through the company’s predictive analytic models to determine which products present the greatest opportunity.

Päivi Lonka, chief sales officer at Marimekko said, “Customer input has become a crucial tool for picking successful designs. Our customers are excited to be included in our new product creation process and are responding at high rates to our requests for input.”

Greg Petro, CEO and founder of First Insight said, “Marimekko’s products are sold in over 40 countries, and each one has specific tastes and wants. By leveraging the voice of the customer through predictive analytics, Marimekko will increase speed to market with trend-right products at the right price.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Vietnam's textile-garment export turnover $16 bn in H1 '18

Apparel/Garments | On 19th Jul 2018

Vietnam's textile-garment export turnover $16 bn in H1 '18

Vietnam is among the world's five biggest textile exporters and...

Pak govt urged to restore associations' role in DDT claims

Apparel/Garments | On 19th Jul 2018

Pak govt urged to restore associations' role in DDT claims

Pakistani value-added textile industry recently urged the caretaker...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search