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Gerber appoints Ketty Pillet as VP, global marketing
25 Feb '19
2 min read
Ketty Pillet/Pic: Gerber Technology
Gerber Technology has appointed Ketty Pillet as the vice president of global marketing to support the company’s aggressive product release schedule for 2019. With this appointment, the industry-leading software and automation solutions provider for apparel and industrial customers, is set to drive innovation, leadership, and strong customer relationships.
“Ketty brings deep industry knowledge and the ability to build a strong brand experience as we connect with our customers. Her global industry experience and strength in digital marketing will help her to hit the ground running with our leadership team,” Mohit Uberoi, president and CEO for Gerber said in a press release.
As digitalisation and speed become the new normal, many of Gerber’s customers are experiencing a rapid evolution in the way they communicate with their customers. Pillet understands this changing landscape, joining Gerber after ten years in France working for Lectra. The last position she held was worldwide marketing director, fashion, and apparel focusing on the go-to-market strategy and demand generation programmes to drive increased sales growth and market penetration. Prior to that position, she spent four years as worldwide marketing director for furniture giving her a strong understanding of Gerber’s customer base and main markets. Pillet also has ten years’ experience as a senior sales consultant at Oracle giving her a strong background in the software industry. Ketty holds an MBA, a master’s degree in marketing, and a Bachelor of Science degree in business and technology. (GK)
“Ketty brings deep industry knowledge and the ability to build a strong brand experience as we connect with our customers. Her global industry experience and strength in digital marketing will help her to hit the ground running with our leadership team,” Mohit Uberoi, president and CEO for Gerber said in a press release.
As digitalisation and speed become the new normal, many of Gerber’s customers are experiencing a rapid evolution in the way they communicate with their customers. Pillet understands this changing landscape, joining Gerber after ten years in France working for Lectra. The last position she held was worldwide marketing director, fashion, and apparel focusing on the go-to-market strategy and demand generation programmes to drive increased sales growth and market penetration. Prior to that position, she spent four years as worldwide marketing director for furniture giving her a strong understanding of Gerber’s customer base and main markets. Pillet also has ten years’ experience as a senior sales consultant at Oracle giving her a strong background in the software industry. Ketty holds an MBA, a master’s degree in marketing, and a Bachelor of Science degree in business and technology. (GK)
Fibre2Fashion News Desk – India
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