Home / Knowledge / News / Announcement / Magento Commerce expands business in India
Magento Commerce expands business in India
07
Apr '18
Magento Commerce expands business in India
Magento Commerce is expanding its presence in India and Asia Pacific. The strong portfolio of Magento Commerce Cloud for B2C/B2B, Magento Order Management for omni-channel solution, Magento Business intelligence and Magento Marketplace will enable the businesses to accelerate e-commerce growth, said Anand Natarajan from Magento Commerce.

"The trends are moving from brick and mortar retail bouncing back with show rooming to web rooming, higher adoption of B2B commerce and omni-channel solutions bringing best of both worlds of online and offline retail and also be a win-win for consumers and businesses," said Natarajan, Enterprise Sales Leader from Magento Commerce - India/South Asia, at a round table discussion on 'Omni-channel Retail and E-commerce Trends in India' in Bangalore, attended by retail and e-commerce experts. The event was organised in association with Embitel Technologies Ltd.

"E-commerce is not a channel to grow your sales but it is to engage with your customer that means the content, the engagement and the experience given to the customers by adding some sort of marketing automation, personal experiences which are critical," Natarajan added.

According to experts from the retail and e-commerce industry, it is projected that e-commerce in India is expected to grow more than 20 per cent in 2018-19 from its current size of $33 billion to become a $200 billion e-commerce market by 2027 with over 20 per cent CAGR over next 9 years, translating into a 12 per cent online penetration within retail sales, Magento Commerce press release stated.

He also highlighted on how traditional businesses in India learning from global case studies, will challenge online market places by setting up their own enterprise grade e-commerce portal to engage with customers to grow business, improve customer engagement and expand reach. He has also projected 2018 will be the year of B2B commerce for enterprises driven by B2B consumers demanding B2C experience for B2B and GST roll-out mandating businesses to transact and reconcile digitally.

"Embitel continues to believe in omni-channel as the game changer for the ecommerce landscape and during the course of this event, AI and personalisation emerged as the driving forces of the next wave of e-commerce growth. Embitel is geared to help with implementation of AI-driven e-commerce solutions," Sharad Bairathi, MD, Embitel Technologies Ltd., said.

The experts at the event discussed the challenges and future of omni-channel and highlighted on businesses to focus on engaging the customer at all levels to give a seamless and superior shopping experience to customers. They also discussed on the trends in brick and mortar business and how it is important for these businesses to innovate and engage with the customers and understand customers' needs and wants. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Top executives
Textile industry

It will take some time for the people to change their buying choices

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search