UNIONBAY to leverage Mercent Retail to boost sales growth

02 Mar '12

3 min read

Mercent, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced U.S. apparel brand UNIONBAYhas selected Mercent and the Mercent Retail online performance marketing platform to accelerate its 2012 eCommerce sales growth.

UNIONBAY joins a growing list of national brand name retailers utilizing Mercent Retail to manage and optimize their cross-channel online advertising campaigns. As a part of the new client engagement, UNIONBAY will leverage Mercent Retail to accelerate sales through popular comparison shopping sites. The company has also invested in Mercent's proprietary paid search technology to take UNIONBAY's online retail search campaigns to new levels of success and efficiency.

Through the Mercent Retail platform, UNIONBAY also has access to detailed performance analytics, including direct and actionable insights on products, categories, brands, promotions, ads and channels, to ensure UNIONBAY drives maximum campaign and ROI performance.

According to Steve Ritchie, UNIONBAY, “Mercent was our vendor of choice based on the company's exceptional industry reputation, proven technology and ability to drive meaningful sales and revenue gains for its other brand name retail clients. We have already increased new customer acquisition and sales through the Mercent Retail platform and are leveraging key performance data to improve UNIONBAY's competitive stature in a very challenging eRetailing environment.”

Mercent's suite of online channel management solutions are architected to meet the unique needs of large national brand name retailers and deliver proven performance results for merchants competing through digital channels that include online marketplaces, paid search platforms, shopping engines, product ad platforms, and social shopping sites.

In a recent analysis of year-over-year sales performance for retailers selling on third-party shopping sites through Mercent Retail, Mercent clients saw an average 34% increase in YOY sales. As a result, Mercent is enjoying its own marketplace success with more than 74% YOY new customer growth. Established brands on the Mercent Retail platform include UNIONBAY, 1-800-Flowers, Brookstone, GUESS?, L'Occitane USA, Redcats Group, Petco, Sur La Table, HSN and others.

According to Mercent CEO Eric Best, “Mercent continues to grow market share by enabling the world's largest brand name retailers to successfully market and sell across high-performing online channels. We are pleased to add UNIONBAY to Mercent's growing retail client portfolio and look to their future success on the Mercent Retail platform.”

Through its award-winning Mercent Retail technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert consumers shopping online. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns.

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