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Netsuite Cloud for seamless omnichannel commerce

20 Jan '14
3 min read

NetSuite Inc., the industry's leading provider of cloud-based financials / ERP and omnichannel software suites, announced new customer wins and strong momentum among multichannel retailers who have selected NetSuite SuiteCommerce, bringing the platform's ecommerce and point-of-sale (POS) together with NetSuite's cloud ERP / financials, inventory, order management and CRM capabilities to achieve a true omnichannel brand experience, reduce operational costs and improve end-to-end efficiency, increasing customer satisfaction and bottom-line profitability.

NetSuite SuiteCommerce is increasingly becoming the platform of choice for retailers who realize the value of a fully integrated, cloud-based solution to link every step of a multichannel, multi-location retail business from ecommerce, POS, order and inventory management to CRM, analytics and financials.

This holds true for retailers such as Ibex Outdoor Clothing, a manufacturer and merchant of high quality merino wool clothing, Wisteria, a specialty retailer of unique home furnishings and décor, and George's Music, a multichannel seller of musical instruments and sound equipment.

"Meeting the expectations of today's omnichannel customers requires excellence across the board, starting with a brand experience that's relevant and consistent across online, mobile, call center and in-store touchpoints," said Branden Jenkins, General Manager of Retail, NetSuite. "Our retail customers consistently report double- and triple-digit growth once they upgrade to NetSuite's integrated suite to simplify and accelerate core retail processes from end-to-end."

Ibex Outdoor Clothing, Wisteria and George's Music expect to realize their visions for highly efficient omnichannel commerce that delights customers, fuels growth and minimizes operational overhead.

Ibex Outdoor Clothing, a maker of high quality merino wool clothing designed for the outdoors is leveraging NetSuite's integrated platform to run its entire business operations, from financials, order and inventory management to CRM and ecommerce.

It has achieved outstanding gains in efficiency and an increase in sales since going live on NetSuite and launching its ecommerce site on the SuiteCommerce platform. In the final phase of its implementation, Ibex launched NetSuite POS to power the POS systems at its retail stores in Seattle and Boston.

With NetSuite serving as its core platform, Ibex is able to dramatically improve end-to-end operational efficiency and seamlessly serve all customers from one central platform. "NetSuite is our backbone. Since going live on the platform, our efficiency has skyrocketed and we now have the ability to do so many things that were just too costly before," said William Hill, Ibex CFO. "NetSuite's ability to scale has also helped in enabling us to reach our growth levels."

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