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Donna Karan to build up BU thru eFashion Solutions
26 Apr '06
2 min read
Well-known fashion design house Donna Karan International and eFashion Solutions LLC announced the launch of e-commerce operations at its website. The website will offer a selection of apparel and accessories that are representative of the seasonal themes of the DKNY line and that appeal to the online customer.
eFashion Solutions will manage all of DKNY.com's e-commerce operations, including website design, digital photography, direct marketing to consumers, online retail sales, payments and shipments for the brand.
Since 2000, eFashion Solutions has built a reputation on growing profits while protecting brand integrity. Now employing over 150 retail, design and fashion specialists, the company prides itself on serving as much more than a web store.
"DKNY will learn more about their customers through our data intelligence," states Edward P Foy, Jr, CEO of eFashion Solutions. And even though DKNY has a significant following in retail stores, Mr Foy is confident that DKNY.com sales will broaden consumer access to DKNY apparel and accessories.
"There are a lot of people who want to purchase DKNY products but are not living or working near a brick-and-mortar retail location that carries DKNY," Mr Foy observed. Mary Wang, President of DKNY, stated, "We are looking forward to expanding the DKNY business (BU) through DKNY.com."
E-commerce provider eFashion Solutions LLC which has been successful in creating profitable flagship web-stores for global consumers for the hottest celebrities of the day including Jennifer Lopez, Russell Simmons, Kimora Lee Simmons, JayZ, Beyonce, Elvis Presley Enterprises, luxury brand Judith Leiber and others.
Donna Karan International designs, markets and distributes collections of women's and men's apparel, sportswear, accessories and shoes under the Donna Karan and DKNY brand names.
eFashion Solutions will manage all of DKNY.com's e-commerce operations, including website design, digital photography, direct marketing to consumers, online retail sales, payments and shipments for the brand.
Since 2000, eFashion Solutions has built a reputation on growing profits while protecting brand integrity. Now employing over 150 retail, design and fashion specialists, the company prides itself on serving as much more than a web store.
"DKNY will learn more about their customers through our data intelligence," states Edward P Foy, Jr, CEO of eFashion Solutions. And even though DKNY has a significant following in retail stores, Mr Foy is confident that DKNY.com sales will broaden consumer access to DKNY apparel and accessories.
"There are a lot of people who want to purchase DKNY products but are not living or working near a brick-and-mortar retail location that carries DKNY," Mr Foy observed. Mary Wang, President of DKNY, stated, "We are looking forward to expanding the DKNY business (BU) through DKNY.com."
E-commerce provider eFashion Solutions LLC which has been successful in creating profitable flagship web-stores for global consumers for the hottest celebrities of the day including Jennifer Lopez, Russell Simmons, Kimora Lee Simmons, JayZ, Beyonce, Elvis Presley Enterprises, luxury brand Judith Leiber and others.
Donna Karan International designs, markets and distributes collections of women's and men's apparel, sportswear, accessories and shoes under the Donna Karan and DKNY brand names.
eFashion Solutions LLC
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