Crocs uses Alpha Retail Technology's MobilePOS

23 May '06

2 min read

Crocs Inc, fast-growing manufacturer and retailer of unique shoes and accessories, implemented Alpha Retail Technology's MobilePOS at the AVP Crocs Pro Beach Volleyball Tour, beginning May 5th 2006 at the AVP Tempe Open held in Tempe, Arizona.

Alpha Retail Technology's point-of-sale and enterprise management system, Enterprise Edition, is already implemented in Crocs mall locations nationwide.

As the title sponsor and official footwear provider of the AVP Pro Beach Volleyball Tour, Crocs offers their sports line of footwear and logo fashion at each tour event. To process sales at remote tour locations, Crocs required a portable, rugged, real-time mobile point-of-sale (POS).

To meet Crocs' remote selling requirements, Alpha Retail provided Crocs with MobilePOS, a 'store on wheels' that can be set up at any site. Alpha Retail's in-store POS and MobilePOS use the same interface, minimizing additional employee training time. MobilePOS communicates directly with Crocs' central server, updating all sales, customer, and inventory data in real-time.

Crocs' MobilePOS systems use cellular modem technology to enable integrated online credit card processing. In areas where wireless service is unavailable, MobilePOS allows for offline sales and automatically synchronizes when communications are reestablished.

Alpha Retail's MobilePOS utilizes a robust hardware system that is capable of withstanding rigorous travel and harsh environments, including extreme heat and direct sun. The MobilePOS system includes a touchscreen laptop for quick throughput, a cash drawer, receipt printer, barcode scanner and magnetic strip reader.

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