Interviews
News Flash
Koyono introduces new iPod jackets with ElexTex
25 May '06
3 min read
Apparel and accessories retailer Koyono is taking a fresh, bold approach to fashion for Spring and Summer 2006.
The new additions to the successful BlackCoat line of outerwear will inspire men to more seamlessly balance work, travel and entertainment with maximum ease, style and comfort. These new outerwear forms, named Work, Sport, and Surf carry the Made for iPod label.
Along with the catwalk-ready forms and high-performance materials, they each include ElekTex, a smart fabric technology from Eleksen Group plc that has been integrated into the lapels as iPod control pads. This allows to leave an iPod tucked away safely inside a specially-designed pocket while giving full control over all aspects of the iPod, including volume, track changes, and even the power switch. Each of the four new jackets includes advanced water protection and pocketing for commuting or travel.
Koyono President, Jay Yoo said, "Adding the ElekTex controls to this line creates what I call Wah-Wah Fashion. Just like Jimi Hendrix used the Wah-Wah pedal to finesse his tone, you can use the controls to finesse your environment. Every situation can now have the perfect soundtrack."
CEO, Jim Haviland added, "Each of the new jackets speaks to what we see as a new lifestyle trend, away from the dowdy confines of business casual and towards a more energetic approach that we call Business Active. Our customers are looking for ways to better integrate work and play, clothing and technology, without either defining them. These new hybrid forms that Jay has created really accomplish that."
The new additions to the successful BlackCoat line of outerwear will inspire men to more seamlessly balance work, travel and entertainment with maximum ease, style and comfort. These new outerwear forms, named Work, Sport, and Surf carry the Made for iPod label.
Along with the catwalk-ready forms and high-performance materials, they each include ElekTex, a smart fabric technology from Eleksen Group plc that has been integrated into the lapels as iPod control pads. This allows to leave an iPod tucked away safely inside a specially-designed pocket while giving full control over all aspects of the iPod, including volume, track changes, and even the power switch. Each of the four new jackets includes advanced water protection and pocketing for commuting or travel.
Koyono President, Jay Yoo said, "Adding the ElekTex controls to this line creates what I call Wah-Wah Fashion. Just like Jimi Hendrix used the Wah-Wah pedal to finesse his tone, you can use the controls to finesse your environment. Every situation can now have the perfect soundtrack."
CEO, Jim Haviland added, "Each of the new jackets speaks to what we see as a new lifestyle trend, away from the dowdy confines of business casual and towards a more energetic approach that we call Business Active. Our customers are looking for ways to better integrate work and play, clothing and technology, without either defining them. These new hybrid forms that Jay has created really accomplish that."
Popular News
Leave your Comments
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
