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SATO & ThingMagic expands new RFID technology

02 Aug '06
3 min read

ThingMagic, a leading developer of radio frequency identification (RFID) technology announced a partnership with SATO America, a global leader in barcode printing, labeling and EPC/RFID solutions.

“As RFID deployments roll out worldwide, partnerships are increasingly key to RFID success and wide spread adoption,” said Kevin Ashton, vice president, marketing, for ThingMagic. “Offering Mercury4e embedded RFID readers, as a SATO America Preferred RFID Partner, is an important first step toward an expanded relationship that will support a wide variety of RFID adopters around the world.”

SATO America has certified the ThingMagic Mercury4e for use in the United States with SATO America's CL408e/CL412e RFID tabletop printers and M8485Se RFID OEM Print Engine. SATO Corporation plans call for expansion into Europe and Asia Pacific as well.

“The partnership with ThingMagic strengthens our ability to meet the needs of our diverse customer base, including those in automotive, government, manufacturing and retail,” said Stephen Hull, RFID product manager for SATO America. “With the incorporation of ThingMagic Mercury4e readers, SATO America will extend its position and reach as a principal innovator to the Automatic Identification and Data Collection (AIDC) industry.”

SATO RFID printers can read, write and print “Smart” labels, with visual images, text or barcodes on the label surface, and read/write on the thin transponder embedded in the label. The ThingMagic Mercury4e is the embedded version of the ThingMagic Mecury4 reader, designed to provide high powered agile RFID capability to the SATO CL408e/CL412e and SATO M8485Se printers.

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