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Appian Analytics to supervise all Gap brands including Old Navy & Banana Republic
30 Jun '05
3 min read
Analytics unique software solution provider Appian Analytics Inc announced it has signed an agreement with Gap Inc. to provide business analytics and reporting services for monitoring performance across the Gap brands in the U.S.
"We will be monitoring all Gap Inc brands, including Old Navy and Banana Republic, in addition to The Gap, and Gap brand Outlet Stores.
Gap Inc is a leading-edge corporation in monitoring merchandising trends and performance across their stores. We are pleased to be able to work with Gap Inc. on this important retail analytics project," says Tammy Ma, Director at Appian Analytics in the Retail Analytics Group, who specializes in clothing and apparel.
"Performance metrics include a wide range of interrelated factors such as merchandising and demand trends, inventory levels, customer perceptions and behavior, and store financial performance," Ma continues.
The mandate for this important project comes down directly from the top via The Gap Inc.'s President, Paul S. Pressler. The information is developed with the market research group and used in category management, brand management, strategic planning, market analysis, benchmarking, and in other performance tracking efforts.
As an established outsource company for business analytics with a specialization in retail analytics, Appian Analytics provides additional value with expert research automation capability.
By leveraging the library of software for automating analytics, data processing, and graphical report production, Appian Analytics is able to provide highly efficient, timely, cost-effective, and high-quality results.
"We will be monitoring all Gap Inc brands, including Old Navy and Banana Republic, in addition to The Gap, and Gap brand Outlet Stores.
Gap Inc is a leading-edge corporation in monitoring merchandising trends and performance across their stores. We are pleased to be able to work with Gap Inc. on this important retail analytics project," says Tammy Ma, Director at Appian Analytics in the Retail Analytics Group, who specializes in clothing and apparel.
"Performance metrics include a wide range of interrelated factors such as merchandising and demand trends, inventory levels, customer perceptions and behavior, and store financial performance," Ma continues.
The mandate for this important project comes down directly from the top via The Gap Inc.'s President, Paul S. Pressler. The information is developed with the market research group and used in category management, brand management, strategic planning, market analysis, benchmarking, and in other performance tracking efforts.
As an established outsource company for business analytics with a specialization in retail analytics, Appian Analytics provides additional value with expert research automation capability.
By leveraging the library of software for automating analytics, data processing, and graphical report production, Appian Analytics is able to provide highly efficient, timely, cost-effective, and high-quality results.
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