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Advanstar appoints Patricia Joseph as CMO
13 Oct '06
2 min read
Advanstar Communications Inc has appointed Patricia Joseph as the company's first Chief Marketing Officer in a strategic move to integrate marketing initiatives and drive corporate focus toward its information-hungry customer base.
Patricia's role will focus on aligning Advanstar's marketing objectives with projected investment outcomes, accelerating the company's online growth, directing new product and service offerings, and enhancing competitive advantage in business-to-business media and information. She will report to Advanstar's Chief Executive Officer, Joe Loggia.
“Connecting our customers with theirs continues to be Advanstar's top priority, and Patricia's solid management experience and marketing insights will ensure not only customer satisfaction, but also the strengthening of our management team,” said Mr. Loggia.
“Advanstar is a market leader in the business-to-business media industry, providing must-have information to leading fashion, powersports and healthcare professionals,” said Ms. Joseph.
“By consolidating the company's marketing efforts and providing a more centered strategic focus, I look forward to further developing Advanstar's brand in the market.”
Advanstar Communications is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 87 events, 58 publications and directories, 125 electronic publications and Web sites, as well as educational and direct marketing products and services.
Patricia's role will focus on aligning Advanstar's marketing objectives with projected investment outcomes, accelerating the company's online growth, directing new product and service offerings, and enhancing competitive advantage in business-to-business media and information. She will report to Advanstar's Chief Executive Officer, Joe Loggia.
“Connecting our customers with theirs continues to be Advanstar's top priority, and Patricia's solid management experience and marketing insights will ensure not only customer satisfaction, but also the strengthening of our management team,” said Mr. Loggia.
“Advanstar is a market leader in the business-to-business media industry, providing must-have information to leading fashion, powersports and healthcare professionals,” said Ms. Joseph.
“By consolidating the company's marketing efforts and providing a more centered strategic focus, I look forward to further developing Advanstar's brand in the market.”
Advanstar Communications is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 87 events, 58 publications and directories, 125 electronic publications and Web sites, as well as educational and direct marketing products and services.
Advanstar Communications Inc
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