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DVS launches Peocon- People Flow Solutions for retail industry

22 Jan '07
3 min read

Dynamic Vertical Solution (DVS) launched a new application, Peocon- People Flow Solutions for the retail and shopping centre Industry in India. Peocon is an effective tool that identifies the ratio of buyer/browser, thus helping the retailers to strategize and devise checkpoints to realize the potential of their floor staff more effectively.

For the retailers with more than one store, Peocon is an ideal solution to improve sales at the lower-performing stores, raising them to the level of the better stores. Information about the number of people extracted for analysis provides valuable statistical data about the customers and their buying behavior.

Speaking on the occasion of Peocon's launch, Ms Rakhee Nagpal, Managing Director, Dynamic Vertical Solutions, said “Owing to the extra disposable income and the availability of credit cards; the purchasing power of consumers has increased tremendously, they nowadays like to shop more than ever. Complementing this, the Indian retail sector is moving towards organized retailing gradually. In such a scenario, Peocon would come up as an effective tool to boost the earnings per footfall for the retailers”

peocounter counts visitors and presents information through a customized, online interface, transmits the data every 1 minute along with the possibility of mapping in detail the flow of people through your shopping centre or retail outlet

PeoManager is the name of the suite of Peocon Professional Services- The specialist will train the floor staff in individual stores to monitor the results of use of the Peocon solutions along withba web sed data analysis automatic e-mail report/daily/weekly/monthly with newest updated data etc

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