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2D/3D holographic labels provide couture security
06 Feb '07
2 min read
Payne Security's ability to offer bespoke brand protection solutions has enabled couture jewellery designer Rodrigo Otazu to deliver an effective means of identifying his products without compromising on his fashionable brand image.
An ex-fashion model, Rodrigo Otazu's move into jewellery has been embraced by a number of celebrities, including Britney Spears, who have worn his designs. The brand's success has not gone unnoticed by counterfeiters, and when fake Otazu jewellery began to appear in non-authorised outlets such as market stalls and eBay, the company decided to find a way of authenticating genuine products.
The key criterion was to ensure that the solution complemented the aesthetics of the Otazu brand, and Payne Security worked closely with Otazu to choose an appropriate product from its toolbox of technologies.
A holographic label was seen as an ideal choice as it is both easily authenticated by the customer and can contain a number of sophisticated security devices that are difficult for counterfeiters to replicate.
The 2D/3D holographic label features the distinctive 'With love from Otazu' & Otazu heart trademarks to enhance point-of-sale branding. Additional security features include microtext and a series of hidden images that require a specific decoder lens to view, as well as VOID release for tamper evidence and prevention of re-use. The holographic labels are integrated within the swing tags attached to the products.
An ex-fashion model, Rodrigo Otazu's move into jewellery has been embraced by a number of celebrities, including Britney Spears, who have worn his designs. The brand's success has not gone unnoticed by counterfeiters, and when fake Otazu jewellery began to appear in non-authorised outlets such as market stalls and eBay, the company decided to find a way of authenticating genuine products.
The key criterion was to ensure that the solution complemented the aesthetics of the Otazu brand, and Payne Security worked closely with Otazu to choose an appropriate product from its toolbox of technologies.
A holographic label was seen as an ideal choice as it is both easily authenticated by the customer and can contain a number of sophisticated security devices that are difficult for counterfeiters to replicate.
The 2D/3D holographic label features the distinctive 'With love from Otazu' & Otazu heart trademarks to enhance point-of-sale branding. Additional security features include microtext and a series of hidden images that require a specific decoder lens to view, as well as VOID release for tamper evidence and prevention of re-use. The holographic labels are integrated within the swing tags attached to the products.
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