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CheckNet to provide millions of tags for Reno
05 Mar '07
4 min read
Checkpoint Systems Inc announced a strategic agreement with RENO -part of the HR group, Europe's second-largest shoe retailer. The agreemesnt includes a forward-looking source tagging programme and installation of 700 branches across six countries with NDRF-based (New Digital Radio Frequency) goods tagging systems with integrated customer frequency measurement.
Roll-out is to be completed by the end of May. "Not only should NDRF goods tagging help us to effectively reduce losses, it should also further improve the shopping experience for the customer," explains Hans-Werner Königs, Divisional Manager of Organisation and Goods Control at RENO.
Positive effect on sales figures - Since 1992 the company has been tagging goods with electromagnetic (EM) technology at the manufacturing stage - in all product groups and price categories. "RENO is one of the forerunners of source tagging in the shoe retail trade," says Hans-Werner Königs. "We soon recognised that there are many advantages to effective goods tagging. After all every item that's stolen has a direct effect on a company's operating result."
In addition, this has also had a positive effect on RENO's sales figures. Tags can be integrated into the shoes themselves, so they can be displayed in pairs for customers to select themselves, as well as in boxes without the danger of theft. This means that employees do not have to collect the second shoe from the store and are available to assist the customer throughout the selection procedure. Furthermore, customers can browse around RENO at their leisure and the company meets the consumers' highest requirements in terms of product and shopping experience.
Roll-out is to be completed by the end of May. "Not only should NDRF goods tagging help us to effectively reduce losses, it should also further improve the shopping experience for the customer," explains Hans-Werner Königs, Divisional Manager of Organisation and Goods Control at RENO.
Positive effect on sales figures - Since 1992 the company has been tagging goods with electromagnetic (EM) technology at the manufacturing stage - in all product groups and price categories. "RENO is one of the forerunners of source tagging in the shoe retail trade," says Hans-Werner Königs. "We soon recognised that there are many advantages to effective goods tagging. After all every item that's stolen has a direct effect on a company's operating result."
In addition, this has also had a positive effect on RENO's sales figures. Tags can be integrated into the shoes themselves, so they can be displayed in pairs for customers to select themselves, as well as in boxes without the danger of theft. This means that employees do not have to collect the second shoe from the store and are available to assist the customer throughout the selection procedure. Furthermore, customers can browse around RENO at their leisure and the company meets the consumers' highest requirements in terms of product and shopping experience.
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