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nick(it) unveils new clothing line through launching web site
03 Aug '05
2 min read
Nick Graham's new clothing line for men, nick(it) the traditionally twisted clothing line with a British accent, has launched its new web site http://www.nickitworld.com. Taking the real British Embassy in New York City as inspiration, the site is a quirky virtual embassy that houses Ministries of Style, Music, History, Jabber, Sports, Hearsay & Loot.
"They wanted to provide the Internet traveler a place they could go to rest their weary mouse," said Graham, Director of Domestic Intelligence. "In their embassy one not only walks away with fashion intelligence, but a true appreciation for the art of extreme croquet."
"Nick Graham described his latest endeavor to us as 'traditionally twisted clothing with a British accent'. That was the entire brief," explained John Butler, Co-Creative Director of Butler, Shine, Stern & Partners, creators of the site.
"In fact, every label reads, New York, London, Mars, so they naturally created a site with a twisted, irreverent personality to match, with plenty of bells and whistles for consumers to interact with."
The site highlights the nick(it) line of Men's suits, sweaters, tee shirts, and denim products. "They wanted to have a great venue to highlight the collection in the best possible way. The clothes are wearable, well made and can be worn on any occasion from a job interview to an after party," Graham said.
The new nick(it) site carries on Graham's quirky sense of style and innovation. From a mythic history of Lord Graham, a royal garden with extreme croquet, and a Cockney translation machine; the site brings you an assortment of adventures and allows you to become a member of the House of Lords. (Okay, you just get to join their nick(it) cabinet but they will allow you to wear funny wigs.)
nick(it) is the first clothing line to launch via Nick Graham's 100 Minute Company. The San Francisco-based creative house produces Graham's designs, as well as providing consulting services to companies in fashion, retail, advertising and the entertainment industry.
nick(it) menswear clothing is available in JCPenney nationwide and jcpenney.com. Graham is best known for creating the international brand Joe Boxer.
"They wanted to provide the Internet traveler a place they could go to rest their weary mouse," said Graham, Director of Domestic Intelligence. "In their embassy one not only walks away with fashion intelligence, but a true appreciation for the art of extreme croquet."
"Nick Graham described his latest endeavor to us as 'traditionally twisted clothing with a British accent'. That was the entire brief," explained John Butler, Co-Creative Director of Butler, Shine, Stern & Partners, creators of the site.
"In fact, every label reads, New York, London, Mars, so they naturally created a site with a twisted, irreverent personality to match, with plenty of bells and whistles for consumers to interact with."
The site highlights the nick(it) line of Men's suits, sweaters, tee shirts, and denim products. "They wanted to have a great venue to highlight the collection in the best possible way. The clothes are wearable, well made and can be worn on any occasion from a job interview to an after party," Graham said.
The new nick(it) site carries on Graham's quirky sense of style and innovation. From a mythic history of Lord Graham, a royal garden with extreme croquet, and a Cockney translation machine; the site brings you an assortment of adventures and allows you to become a member of the House of Lords. (Okay, you just get to join their nick(it) cabinet but they will allow you to wear funny wigs.)
nick(it) is the first clothing line to launch via Nick Graham's 100 Minute Company. The San Francisco-based creative house produces Graham's designs, as well as providing consulting services to companies in fashion, retail, advertising and the entertainment industry.
nick(it) menswear clothing is available in JCPenney nationwide and jcpenney.com. Graham is best known for creating the international brand Joe Boxer.
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