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RFID creates styling & fashion attractive

26 Apr '07
3 min read

While radio frequency identification (RFID) is still not regarded as a plug-and-play technology, in certain industries such as clothing and textiles at least, it is far down the road to getting there, thanks to the efforts of the Graz, Austria-based technology consulting and software company RF-iT Solutions.

“Even though RFID is regarded as a key technology of the 21st century, rapid market penetration is only to be expected once solutions emerge that are both technically feasible and at the same time economically attractive,” Dominik Berger, managing director of RF-iT Solutions, asserts.

In order to accomplish this, the technology needs to be transferred out of the “ivory towers” of research, thereby achieving synergy effects for businesses. This would facilitate acceleration of production and of movements of goods, thus making goods more readily available at the point of sale.

The advantages for consumers could not be clearer: whether you are looking for jeans, a dress or a swimming suit, RFID makes shopping more attractive by ensuring a supply of all models in all sizes and colours, in this way reducing shoppers' frustration. This is possible thanks to intelligent RFID tags, which carry detailed information about textile merchandise and accompany each piece the whole way along the logistics chain.

Apparel industry is relying on optimization potential offered by RFID - The textile market offers an attractive potential for RFID solutions. The major drivers for RFID processes in this industry include EU regulations, globalized markets, broadly distributed supplier networks as well as growing complexity in the face of shrinking profit margins. The goal therefore is to equip the entire logistics chain, from goods dispatch at the manufacturing site on down to the shop check-out, with RFID.

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