M&S to launch new stylish men's suits for iPod

21 Jun '07

3 min read

Eleksen Group plc the world's leading provider of touch-sensitive smart fabrics for consumer electronics in apparel and accessories announces that Marks & Spencer, one of the U.K.'s leading retailers with more than 15 million store visitors a week, will carry a stylish new line of men's suits for iPod by Bagir Ltd.

The Bagir suit jacket integrates Eleksen's ElekTex smart fabric touchpad technology, which transforms a lapel into a 5-button electronic control panel.

ElekTek allows wearers to control functions of the iPod, including on/off, play, pause, track changes, and volume, simply by touching the ElekTex control pad, while keeping their iPod tucked safety away in their pocket. This fashionable yet functional suit is the ideal choice for music-savvy and style conscious business professionals.

As the wearable technologies market evolves, Eleksen works closely with designers who seek to create stylish, new interactive apparel products. ElekTex is a breakthrough touch-sensitive textile which is lightweight, flexible, durable, and washable.

Virtually undetectable once integrated, ElekTex transforms clothing into must-have-fashion for the billion dollar portable MP3 and mobile phone market.

ElekTex has been embedded into a whole host of apparel from the likes of Ermenegildo Zegna and other high-end brands. However, Bagir is the first Eleksen partner to create electronic-enabled business attire.

“Marks & Spencer and the iPod are both part of everyday life in Britain. The suit for iPod is an evolution of this, by combining technology and clothing while still maintaining the integrity of both,” said Mustafa Dhar, Marks & Spencer suit buyer.

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