Interviews
News Flash
Lynn Bolger returns to comScore as EVP of Advertising Solutions
07 Sep '07
3 min read
comScore announced the return of Lynn Bolger to comScore as executive vice president of comScore Advertising Solutions, where she will focus her efforts on helping comScore's clients maximize the return from their investments in digital marketing.
Most recently, Ms. Bolger served as VP of Advertising and Sales Research at Yahoo!, where she was responsible for all media and market research in support of search and advertising sales and the development of strategic insights to enhance the positioning, packaging and value of Yahoo!'s advertising products.
Prior to joining Yahoo!, Ms. Bolger spent four years at comScore where she succeeded in significantly increasing the use of comScore's online media research products and services by the advertising agency community. Success required intimate knowledge of the media decision-making process, and how the right data and tools could enhance that process for both buyers and sellers.
When Ms. Bolger began her original tenure at comScore, the company had just a handful of agency clients; when she left, scores of agencies, including many of the largest digital advertising agencies, had contractually committed to the use of comScore's Media Metrix data and the company's related media planning and analysis tools.
Ms. Bolger's career includes more than 20 years of agency experience. She headed the online media practice at Initiative Media and Ammirati Puris Lintas, both of which were a part of the Interpublic Group of Companies.
Most recently, Ms. Bolger served as VP of Advertising and Sales Research at Yahoo!, where she was responsible for all media and market research in support of search and advertising sales and the development of strategic insights to enhance the positioning, packaging and value of Yahoo!'s advertising products.
Prior to joining Yahoo!, Ms. Bolger spent four years at comScore where she succeeded in significantly increasing the use of comScore's online media research products and services by the advertising agency community. Success required intimate knowledge of the media decision-making process, and how the right data and tools could enhance that process for both buyers and sellers.
When Ms. Bolger began her original tenure at comScore, the company had just a handful of agency clients; when she left, scores of agencies, including many of the largest digital advertising agencies, had contractually committed to the use of comScore's Media Metrix data and the company's related media planning and analysis tools.
Ms. Bolger's career includes more than 20 years of agency experience. She headed the online media practice at Initiative Media and Ammirati Puris Lintas, both of which were a part of the Interpublic Group of Companies.
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
